Price adjustment of Shanghai Disneyland: up to 699 yuan
4hw.com.cn today, Shanghai Disneyland announced through its official website a new ticketing scheme to be implemented from June 6, 2020. This is the second time that Shanghai Disneyland has announced its ticketing adjustment in three and a half years since its opening, two years after the last one.
The ticket price structure of Shanghai Disneyland has changed from the second level at the beginning of the park to the third level now, and then to the fourth level in the future. It is to observe the consumers' habits and make adjustments accordingly.
Change 1: the ticket scheme increases the ticket price of the middle and lower reaches
The current ticketing scheme of Shanghai Disneyland implemented from June 6, 2018 is a three-level ticket price structure, which is respectively for weekdays (399 yuan), peak days (summer vacation, weekends and most holidays, 575 yuan) and holiday peak days (Spring Festival and National Day holidays, 665 yuan).
The new ticket scheme, which will be implemented on June 6, 2020, adds a new level of ticket price, which is a four level fare structure, namely: regular day, special routine day, peak day and special peak day. Among them, the price of the basic ticket, i.e. the 'regular day', remains unchanged at 399 yuan, covering most of the dates in winter and autumn.
The new level is' special regular day ', which is lower than the mid-range fare in the current ticketing scheme. It will cover most of the spring days and part of the weekends, and the price is 499 yuan. '
Peak day will cover most of the summer days, some weekends and holidays, and the price is 599 yuan. '
"Special peak day" is a statutory holiday for ultra-high passenger flow, a rest day for holidays and some international festivals, with a price of 699 yuan.
The new four level ticket scheme is different from the current three-level scheme. It is more flexible and closely related to the season, and more refined to balance the annual passenger flow.
Generally speaking, autumn and winter are the basic tickets; most of the dates in spring are classified as the second level, that is, the new level;
Summer is still the peak, while the Spring Festival, national day and other super peak prices are still the highest.
The new level 4 ticketing provides more space and flexibility for tourists to choose the time to go to Disneyland. They can choose the most suitable time and price according to their different needs.
Change 2: some weekend prices fall
Although no specific price calendar has been published in the ticketing announcement, a simple prediction can be made according to the definition of level 4 ticketing.
The price of tickets in winter and autumn will remain 399 yuan.
Secondly, all weekends were originally peak days. In the new ticketing scheme, it is estimated that many weekends, except winter and summer holidays, will be put into the second tier, that is, from 575 yuan to 499 yuan, down 76 yuan, a decrease of more than 13%.
In this way, there will be about 60% of the days in the whole year, and the ticket price will remain unchanged or decrease, so as to attract tourists to choose off-season travel with affordable prices.
Ticket prices for summer vacation and national holidays will rise. The price of summer vacation and some holidays will be adjusted from 575 yuan to 599 yuan, an increase of 24 yuan, while tickets for children, the elderly and disabled tourists who enjoy preferential ticket prices will rise by 18 yuan;
Spring Festival, national day and other holidays were adjusted from 665 yuan to 699 yuan, up 34 yuan. Tickets for children, the elderly and disabled tourists were up 25 yuan.
Obviously, summer holidays and holidays are still the time of the highest passenger demand.
It can be seen from the "one drop and one rise" that the main direction of Disney's ticketing adjustment is to regulate the seasonal differences in passenger flow, maintain or even decrease the ticket prices in the off-season, slightly increase the price of holidays with high demand, encourage tourists to travel at different peak times, cut off peaks and fill valleys, and balance the number of tourists throughout the year, so as to improve the satisfaction of tourists in each season.
Change 3: the price calendar will be released three months in advance
Shanghai Disneyland pointed out in the announcement that from May 6, next year, the official platform will provide the price calendar under the new ticketing scheme, and from the current rolling release of the next 30 days' calendar and booking tickets, it will be adjusted to the 90 day rolling release calendar and booking tickets.
This adjustment will greatly improve the convenience of tourists in planning their travel itinerary.
Tourists will be able to master the different ticket prices of different dates in the next three months. Especially for tourists with high price sensitivity, it is convenient to plan their itinerary earlier, avoid peak days and high ticket prices, and choose to travel at staggered peak and low prices.
At the same time, it is more conducive to foreign tourists to arrange their travel plans in advance.
The lowest price in the world
After the new ticketing scheme, is Shangdi still the cheapest Disneyland?
Although each Disney Resort is priced independently, some clues can be found by comparison.
In 2019, except Shanghai Disneyland, every Disneyland in the world will adjust its ticket price, with an average increase of about 6%.
However, unlike Shanghai Disneyland, which has been adjusted for two years, the two Disneylands in the United States, Paris and Hong Kong Disneyland have adjusted their ticket prices every year since 2016, with the adjustment range ranging from 2% to 10%.
As Shanghai Disneyland will keep the basic ticket price unchanged at 399 yuan this time, it will continue to occupy the price advantage compared with other Disney family members.
Secondly, Paris Disneyland, 56 euro (about 436 yuan), Tokyo Disneyland, 7500 yen (about 488 yuan), Hong Kong Disneyland, 639 Hong Kong dollars (about 575 yuan), California Disneyland, 104 US dollars (about 730 yuan), and Orlando Walt Disney World, 109 US dollars (about 765 yuan).
The annual pass price will remain unchanged
Will one-day ticket price adjustment affect the annual card price of Shanghai Disneyland?
The reporter inquired about the Shanghai Disneyland Resort and got a reply.
The resort said that after the new ticketing scheme comes into effect on June 6, 2020, the annual pass of Shanghai Disneyland will remain at the current price for a period of time to better meet the huge demand of loyal fans during the summer vacation.
In addition to enjoying the joy and surprise of the whole year in Shanghai Disneyland, the annual card holders can also continue to enjoy various special benefits, including special discounts on catering and commodities, special treatment in Disneyland Town, and limited time special privileges in resort hotels.
"This fare adjustment provides more choices for different groups of people. He Jianmin, director of the cultural tourism exhibition research center of the Business School of Shanghai University of Finance and economics, analyzes that at present, the ticket price is set according to the law of market value. It is not only divided into first-class class and business class, but also changes according to market supply and demand.
In the future, it is a development trend for scenic spots to adjust tickets according to tourists' demand and market supply. In the off-season of tourism, tickets should be appropriately reduced; in the period of strong demand for tourists, the scenic spot should adjust the passenger flow through the ticket price, guide the tourists to travel at staggered peak, provide more high-quality services for tourists, and appropriately subsidize the operating costs in the off-season, which is conducive to the sustainable development of the scenic spot.