The outside world is also very optimistic about the future of Apple services, especially with the official launch of Apple arcade and Apple TV +, various types of Apple services will continue to contribute stable revenue to apple in the future by riding the "east wind" of Apple hardware all over the world.
But for apple, the service business will face many challenges.
Take Apple TV +, which just went online, for example. The first series that landed on the platform included four apple self-made episodes and several third-party authorized episodes / movies. Anyone who bought a new Apple device can get a free experience for one year. After a week of online, Apple TV + gained more than one million hits.
The data looks good, but compared with Disney's Disney + streaming service, which has 10 million subscribers two days after its launch, the first show of Apple TV + inevitably looks a little shabby. It's also hard for Apple News +.
In March this year, Apple launched a new and upgraded version of apple news + service. Users only need to pay $9.99 a month to read more than 300 kinds of paid magazines covering lifestyle, magazines, food and other types, even the paid content launched by traditional digital media such as the Los Angeles Times and the wall street daily.
Apple news + made more than 200000 subscriptions 24 hours after its launch in the United States and Canada in March this year, surpassing the peak number of users of the magazine subscription service texture, the predecessor of apple news +. But now, nearly eight months later, apple news + seems to have encountered "some difficulties". According to foreign media reports from people familiar with the situation, apple news + hasn't had a "substantial increase" in new subscriptions since it received 200000 subscribers 24 hours after its launch, which has disappointed some publishers working with apple.
According to a publisher working with apple, their monthly revenue from Apple News + is between $20000 and $30000, far below their expectations. Apple also adopts the principle of taking a percentage for the income distribution of apple news +, which is said to be 50%. The remaining 50% is distributed according to the reading time of readers, that is to say, your content is more attractive to readers, and the higher the income.
Another publisher said that although the growth of subscription revenue of apple news + was lower than expected, the advertising revenue of free apple news was growing slowly. The person familiar with the matter also said that apple news + brought them different audiences - young people and women - compared with the traditional form of distribution.
Apple services also need to face the Great China market, an important market full of suspense.
Limited by special reasons, apple news +, Apple TV +, apple arcade launched by apple this year have not been open to domestic users, and how to overcome such resistance may become the key to Apple's services in the future. Netflix has cooperated with iqiyi before. The two sides signed a content license agreement to move part of Netflix's original episodes to iqiyi for users to watch, which is a "curve saving" approach.