On November 11, according to the official data of rookies, as of 10:18 a.m. on November 11, tmall double 11's logistics orders had exceeded 812 million, more than the whole day of 2017.
Wan Lin, President of rookie network, said: 'tmall's double 11 logistics order growth record keeps breaking, which is a concentrated outbreak of China's strong domestic demand brought by new consumption, and also makes double 11 a unique logistics test in the world. Tmall double 11 has already passed the stage of relying on heap resources to deal with, but it needs to activate each logistics element through digital way to make it operate more fully and efficiently. '
Wan Lin believes that the key to solve the problem of double 11 logistics lies in the 'digital intelligence' of the whole link. With the popularity of rookie electronic face list and the deepening of IOT technology, every package, every logistics person, every vehicle and every warehouse are becoming a digital node, which is connected into a digital intelligent network.
He also pointed out that for the first time this year, rookie launched a large-scale pre-sale order sinking, which delivered goods to consumers within 10 kilometers in advance, ensuring that a large number of orders that paid the final payment in the early hours of the double 11 were delivered to consumers that morning.
In addition, green logistics is also a highlight of this year's double 11. Wan Lin said that Cainiao's "back to box plan" has been upgraded in an all-round way. In addition to 40000 Cainiao stations nationwide, there are 35000 express outlets of Yuantong, Zhongtong, Shentong, Yunda and Baishi, all of which can receive express packages and recycle and reuse them by category, forming an environmental protection cycle. Data shows that as of 12:00 on November 11, more than 20 million people have committed to join the double 11 Green Action online.