On November 11, according to Alibaba's real-time data, as of 12:00 on November 11, the total turnover of tmall global Carnival in 2019 was 184.54 billion yuan (US $26.38 billion).
This year is the 11th year of tmall's double 11. After the opening, the sales exceeded 10 billion yuan in 1 minute and 36 seconds; the turnover exceeded 57.1 billion yuan in 17 minute and 06 seconds, exceeding the total turnover of double 11 in 2014; the turnover exceeded 91.2 billion yuan in 1 hour, 1 minute and 32 seconds, exceeding the total turnover of double 11 in 2015; the turnover exceeded 100 billion yuan in 1 hour, 3 minute and 59 seconds; the turnover exceeded 120.7 billion yuan in 1 hour, 26 minute and 7 seconds , more than the full day turnover of November 2016.
In terms of logistics, data shows that 8 hours and 1 minute after the opening of tmall double 11 in 2019, the delivery volume is over 100 million, 59 minutes earlier than that of tmall double 11 in 2018. It is reported that in this year's tmall double 11, brand businesses launched more than 1 million new products and are becoming popular. On the 11th day of tmall, it is estimated that the number of users participating in shopping Carnival through tmall app and Taobao app will increase by 100 million.