On October 31, VW China official website officially announced a brand new VW logo, a brand new flat style design, refreshing.
Klaus Bischoff, chief designer of Volkswagen passenger car brand, said: 'the brand-new brand design represents a more pure connection between people and future electric travel in a perceptual way. We will stick to the principle of digital priority and keep the true beauty to show the future of Volkswagen. '
The new logo design is very simple, with only two colors of blue and white. The iconic VW + circle rubbings are on the blue background, without any highlight and imitative elements, or even some sense of clip art.
Old car logo
New vehicle logo
Now the well-known Volkswagen logo was born in 2000, and it was slightly modified in 2012 to make it look more three-dimensional. As for the reason for replacing the logo, the chief marketing officer of Volkswagen said: 'Volkswagen's car has always been too German, which has not reached the emotional attraction to overseas customers, so we need to make changes, first of all, from the logo. '
The brand-new logo will be launched on Volkswagen's brand-new pure electric vehicle id.3.