It's important for apple to balance sales and profits.
According to foreign media reports, in order to expand the user base of the service business, apple began to sell iPhones at a lower price, which is a very dangerous thing. According to the statistics report, the average price of Apple's iPhone in the fourth quarter will drop 10% year on year.
Apple itself is aware of the seriousness of the problem, predicting a 12% drop in average selling prices in 2019 and a 6.5% drop in average selling prices in 2020.
Apple released three new iPhones in September: iPhone 11, iPhone 11 pro and iPhone 11 Pro max. The iPhone 11 starts at $699, which is $50 cheaper than last year's iPhone XR. Lower prices are expected to attract a wider range of customers to Apple's services business. Lower prices do boost iPhone 11 sales, but they also lower overall prices.
According to the report, in order to protect profits, Apple will raise the price of 5g iPhone next year, which means the average price of 5g iPhone will be at least 150 dollars higher than now, about 1050 yuan.
If that's the case, the most expensive 5g version of the iPhone 12 series next year is probably going to be 15000.