Winter has always been the off-season for tourism, and most scenic spots have entered the 'hibernation' mode. In order to restore popularity, there has been a wave of ticket price reduction in scenic spots all over the country recently, giving tourists' red envelopes' to benefit the people. However, simple price incentives have little effect. Only richer and more distinctive winter tourism products and services can impress consumers. When is it cheaper to have fewer tourists?
It's a good choice to have a peak excursion in winter. Recently, famous scenic spots across the country have launched discount prices. In addition, the off-season prices of air tickets and hotels are much cheaper. Tourists can save a lot of money in winter.
It is understood that Beijing Happy Valley Scenic Spot has launched a variety of preferential tickets as low as 49 yuan in winter, and some professional practitioners can visit the park free of charge with certificates.
Jiuzhaigou scenic spot, which is highly expected by tourists, also announced last month to open its arms to individual tourists again and began to implement the off-season ticket price, which was adjusted from 169 yuan to 80 yuan per person. Guizhou Province and Guangxi Zhuang Autonomous Region announced that the province's A-level scenic spots will launch a promotion policy of 50% discount on scenic spot tickets to tourists all over the country.
Tourists who love mountaineering can also enjoy discounts: the entrance ticket of Wudang Mountain scenic spot will be reduced from 130 yuan to 65 yuan, and the winter ticket price of Huangshan will be implemented from December 20 to January 20 next year. The price of 150 yuan is 40 yuan cheaper than that in the peak season. The discount intensity of scenic spots in Northwest China is also not small: the Mogao Grottoes will launch the preferential policy of half price tickets from December 1 to March 31 next year, and open four caves that are not open in summer and autumn; Erlangjian scenic spot of Qinghai Lake, Chaka Salt Lake and other scenic spots have preferential ticket prices in the off-season. The ticket of Chaka Salt Lake scenic spot, which is popular on the short video platform, is 30 yuan.
Some scenic spots even launched free tours. From November to the end of April next year, Dalian Bangchui Island Scenic spot will be free of tickets; Tibet announced that in addition to Temple scenic spots, the region's state-owned 3a and above scenic spots are free to visit.
However, from the monitoring data of major tourism platforms, the attraction of these price reduction scenic spots is very limited, and the popular winter routes are still those with ski and hot spring characteristics.