From May 22, Shenzhen Mobai bicycle price rise! An hour's ride costs 2.5 yuan. Do you still ride? The reporter learned from mobike that from May 22, mobike will implement new charging rules in Shenzhen. The starting price is adjusted from 1 yuan / 30 minutes to 1 yuan / 15 minutes, and the time charge is adjusted from 1 yuan / 30 minutes to 0.5 yuan / 15 minutes.
According to the new pricing rules, users will spend 2.5 yuan per hour riding, up 0.5 yuan per hour before the price adjustment. In this regard, the relevant person in charge of Moby bike in Shenzhen said that it was found from the background data of Moby bike that 80% of users rode within 15 minutes. The price adjustment has little impact on most users.
Moby bike said that the price adjustment is to achieve healthy and sustainable operation, and it will pay more attention to the refined operation of vehicles, so as to provide better services for citizens' travel.
Extended reading:
After the little blue Moby bike, hello bike will also increase the price of campus cars or give subsidies to students
After the price increases of Xiaolan bike and Mobai bike, on April 9, the reporter found that the price of Hello bike has also increased. According to the client of Hello travel, the new charging rules for Hello bicycles will be implemented in Beijing from April 15, with 1 yuan per 15 minutes. In addition, in some regions, the monthly price of Hello bike has also increased, from 11.9 yuan a month last year to 14.9 yuan now.
Hello said that through the analysis of big data in the background, most users' riding time is less than 15 minutes, and the price adjustment has little impact on the vast majority of users. This kind of short-term order can account for 70%. If you need to ride for a long time (1 hour), you are recommended to use the monthly card. 'we have implemented a differentiated pricing strategy for bicycles. For example, campus buses should be subsidized for students, and their prices will be lower than ordinary ones. '
Price increase is the only way for bike sharing?
In fact, the price rise of little blue bike is only a microcosm of the rent rise of bike sharing industry.
In September 2016, the initial price of Moby and ofo's bicycles was 30 minutes / 0.5 yuan. With the launch of many other models, the price of shared bicycles, including Xiaolan bicycle, was adjusted from 30 minutes / yuan. At the same time, the once large-scale promotional activities such as the 1 yuan monthly card in the bicycle sharing industry have also gradually withdrawn, and the monthly card price has recovered to 20 yuan / month.
Didi customer service said that the price increase is only for Beijing, other regions will not be affected, and other bike sharing brands have not followed the price increase.
Ofo and Mobai have not made profits at present. The scale of deposit to be refunded by ofo is between 1 billion and 2 billion yuan. According to the financial report of meituan in 2018, Mobai's bicycle business has suffered a loss of 4.55 billion yuan from its acquisition in April to the end of the year.
Industry insiders believe that as the competition of bike sharing turns to the competition of offline transportation and user experience, it may be only a matter of time before the price is raised, because neither didi nor meituan can tolerate the continuous loss of bike business.
But it's not out of reach to make money only by riding rent. On October 24, 2018, Yang Lei, CEO of Hello travel, made an account when he attended the public activity: the operation and maintenance cost of each car of Hello bike is more than 30 cents, the depreciation cost is 60 cents, and the average daily income of the car has exceeded 1 yuan. Therefore, the profit of bicycle business can be achieved.
After being acquired by meituan, Moby stopped putting in bicycles, cut expenses and turned to refined operation to seek profits, which also represents a direction.