What's the matter with the structural adjustment of mushroom street? Is the structural adjustment of mushroom Street true? Many friends don't know. Let's take a look with Xiaobian.
How is the structure adjustment of mushroom street going on
May 21 News: today, mushroom Street announced that the business department of the mall has made a major structural adjustment. The original category operation Department has been cancelled, and a buyer operation Department has been set up on the basis of the original team to be responsible for the selection and operation of mushroom street fashion goods.
Referring to the structural adjustment, Yue Xuqiang, COO of mushroom street, said that the structural adjustment of the mall business division will highlight the differentiation of mushroom street in the field of fashion e-commerce, and focus on the fashion selection ability of its e-commerce business.
Yue Xuqiang said that as early as December 2018, the original category operation team had started to work as a buyer. Different from the category operation Department of traditional shelf type e-commerce, the buyer team of mushroom Street will accurately mine and recommend the products that users like from brands and businesses according to their professional sensitivity to fashion trends.
Reform contents of mushroom Street
It is reported that, in addition to the responsibility of commodity selection, the buyer team of mushroom Street will gradually move from "behind the scenes" to "front desk": the products recommended by the buyer will be marked with the buyer's information, reasons for recommendation, supporting operation activities and related resources. In the future, it will also establish online personal homepage for excellent buyers.
Yue Xuqiang said that "the buyer team of mushroom Street will continue to approach the source of goods, go to offline & lsquo; touch the arrival & amp; quot;, select, recommend and launch new products with professional vision combined with the fashion trend data of mushroom street, and deliver high cost-effective new fashion products to users with & lsquo; fashionable, good-looking and available & quot; as the standard.".
In addition, Yue Xuqiang disclosed that after the establishment of the buyer's operation Department, the employees of the original category operation Department can directly transfer to join the buyer's operation Department, and set up a dual channel career growth path for the buyer. In the later stage, it will also create the "mushroom Street buyer IP".