What is the Cuigong Hotel acquired by Liu qiangdong for 2.7 billion yuan? Is Jingdong's acquisition of Cuigong worth it? Friends in Haidian District should know that Cuigong hotel is a five-star business hotel (now cancelled), covering guest rooms, catering, entertainment, office buildings and other businesses. It is also the favorite hotel for Zhongguancun it people to consume. Liu qiangdong recently bought this Cuigong hotel with a big hand of 2.7 billion yuan. Do you think this is going to expand the business of Cuigong hotel?
In addition to exploring some interests of Jingdong's acquisition of Cuigong Hotel, let's first take a look at what Cuigong hotel looks like. After all, many people think that the environment of Cuigong is remote and not suitable for office building. Of course, Liu qiangdong has more experience. He must choose Cuigong for better reasons.
What is Cuigong hotel like?
As we said earlier, Cuigong hotel is located in Haidian District, on Zhichun Road. Before its acquisition, this hotel was once a five-star business hotel, belonging to Beijing Capital Venture Group. Since it is a five-star hotel, most of the conditions are better than ordinary hotels. In terms of service facilities, Cuigong hotel has rooms for the disabled; catering covers five or six types of restaurants; entertainment facilities are numerous, karaoke, bowling alley are very popular.
Some people think the location of Cuigong hotel is not good, but some friends think it's a suitable place for office. It's between the third and fourth ring roads in the northwest of Beijing, which is not as congested as the downtown. Moreover, there is the most famous high-tech park in China, the center of Zhongguancun Science and technology park. There is no need to explain it. ZhongGuanCun has always been known as "China's Silicon Valley". Many colleges and universities are located around. It is expected that Liu qiangdong can find many elite talents here to work for Jingdong.
Cuigong hotel has an office building of 9000 square meters
Cuigong Hotel originally has its own office building, that is, the 9000 square meter part on the west side, which is a perfect integration with the hotel. The utilization rate of Cuigong's office buildings is high, and the standard is synchronized with the hotel. The open and spacious space design may also be the reason for many enterprises to choose it. There's no reason to say so. The netizens' evaluation of Cuigong hotel is also very high. Some people often use words like "tall and tall" to describe it.
Is Jingdong's acquisition of Cuigong worth it?
However, the environment of Cuigong hotel is good, but according to some details exposed by the media, Jingdong seems to be doing a 'loss business'. Cuigong hotel was founded in 1987 with a registered capital of 480 million yuan. It can be said that 480 million yuan was no less than 2.7 billion yuan at that time. It was a proper huge construction. After all, Cuigong hotel used to be 11459.21 square meters. Apart from the entertainment facilities, it had about 360 rooms. In addition, the duplex structure was used in the luxury suites. Now there are not many hotels that can reach this level.
In fact, on November 26 last year, Cuigong hotel was listed on Beijing property exchange for the second time, with a base price of 2.683 billion yuan, which is composed of 100% shares of the target enterprise and the creditor's rights of the transferor against the target enterprise. The transferor of this listing is Haidian state-owned assets Economic management center. According to the project information, Beigong Cuigong hotel will add food sales and conference services after the completion of the transaction.
Some merchants who moved to Cuigong hotel in 2017 said that they had never seen Cuigong hotel open. Perhaps their income during this period also depended on the catering on the first floor. Parking and rental services. According to the financial report of Cuigong Hotel, this statement is also consistent: before September 30, 2018, Cuigong Hotel realized revenue of 18.0178 million yuan, net profit loss of 47.1047 million yuan, its total assets of 731 million yuan, liabilities of 784 million yuan. The loss of Cuigong hotel also reached 53.6181 million yuan. It can be said that the loss of Cuigong hotel has been revealed in 2016.
Jingdong's acquisition of Cuigong is' value for money '!
This situation makes the outside world suspect that Jingdong has made a loss business, but some experts do not say so. Experts say that the price of Beijing Cuigong hotel is moderate. After all, the size of Beijing Cuigong hotel is close to 70000 square meters. After excluding the underground area, it has more than 40000 square meters. The rent after renovation should be 10 yuan / square meter. Therefore, the purchase price of 2.7 billion yuan is not a loss, and even a bit of value for money.
The acquisition is Beijing Jingdong Shangke Information Technology Co., Ltd., whose registered address was changed to the geographical location of Cuigong hotel in September last year. This company is also a wholly-owned subsidiary of Jingdong. After the completion of the transaction, Zhang Xun, assistant of Liu qiangdong, became the legal representative and executive director of Cuigong Restaurant. Previously, some people thought that Jingdong wanted to develop the hotel industry, but Jingdong said it was for office space.
Liu qiangdong was originally an e-commerce tycoon developed in Zhongguancun. He had some ambition in Zhongguancun. He went through Suzhou street, Beichen Century Center, and Yizhuang in Daxing District in Jingdong headquarters. Now he has returned to Cuigong near Zhongguancun. Maybe he can find more and more talents who come out of Zhongguancun like him here.