In the early hours of June 15, the 72nd Cannes Film Festival opened. Every year Cannes opens its red carpet, which attracts people's attention. However, in addition to the top international stars and filmmakers, there are also some domestic artists, even the so-called Internet Celebrities and celebrities on the world's most famous red carpet, which is only 60 meters long. Cannes show is clearly priced in China, and you can go once for 100000 yuan
They are famous all over the world with the help of "Cannes red carpet".
This year is no exception. Let's take a look at the carpet stars of this year--
However, such a red carpet leading to the palace of art used to be accessible only by official invitation. How did these people get on? The original red carpet invitation letter of Cannes has become a good business to make money in the intermediary market.
In recent years, Cannes red carpet invitation has become a business of some overseas purchasing agents, beauty pageants and travel agencies.
A week before leaving for Cannes, Qian Bao's reporter searched Taobao for 'Cannes red carpet invitation' and soon jumped out of several overseas shopping agencies. One of them clearly marked the price of "Cannes Film Festival Walk the red carpet / opening ceremony / special photographer / invitation to the reception, with a deposit of 10000".
Qian Bao immediately contacted the customer service of the store and asked about the price.
The other side said that he was a student studying in France and provided the latest price list of the red carpet for Cannes opening ceremony: 9000 euro for box seats + photographer, 13000 euro for VIP seats + official concierge car to the red carpet + photographer + makeup artist. He also said that 13000 euro (about 100000 yuan) was very cheap, and the price for other families had risen to 16000 euro (about 123000 yuan).
So, is there a difference between the two prices?
The other side said that the box seat invitation can't go from one end of the red carpet to the other end like a star, but can only go up the steps directly from the side of the red carpet, so the price is cheaper.
The operation of this overseas purchasing agency is to prepay 60% of the deposit after selecting a good project, and then register the guests through the official website of the film festival, and input their names and passport numbers. At that time, the invitation will be sent to the reservation's hotel in Cannes in advance.
The customer service also guarantees that there will never be a situation where they can't get on the red carpet after paying, because they take the invitation directly from the organizing committee instead of reselling it. In other words, the name of the registrant will be written on the invitation, so they won't be unable to get in. She also said that as long as they register, there will be staff at the festival and official transportation will be arranged.
Some travel agencies have also clearly marked the price of the invitation to Cannes red carpet, such as 18000 euro for first-class seats, 12750 euro for second-class seats and 11250 euro for third-class seats. They said there are still places available, but they need to sign up quickly.
A group of 50 people on the red carpet of Cannes
In addition to Taobao's overseas purchasing agents and travel agencies, several domestic beauty pageant companies also said that they could provide a full set of red carpet services in Cannes.
A person in charge of a beauty contest in Guangzhou told Qian Bao that this is their third year to take the ladies and ladies to Cannes red carpet.
The price of the red carpet invitation letter issued by him for the opening or closing ceremony can be divided into three grades: 80000 yuan, 50000 yuan and 40000 yuan, and 30000 yuan for the non opening and closing ceremony.
How good is the business? He said he will take a group of nearly 50 people to Cannes on May 18 to walk the red carpet.
The person in charge repeatedly stressed to Qian Bao that because Cannes red carpet stipulates that you can't take self photos on your mobile phone, the most important thing to walk on the red carpet is photos. If there are no photos, who knows you went to Cannes. Therefore, on the basis of the prices just quoted for several grades, we have to add the official transportation fee of 40000 yuan and the red carpet photographer fee of 20000 yuan, that is to say, another 60000 yuan.
He said that many foreign photographers took the job, and some customers even bought four or six seats at a time to get more angle photos.
One of them took over the red carpet show in this year's opening ceremony. He posed 360 degrees and didn't know how many seats he bought. As a result, she was expelled by female security guards in public.
The overseas purchasing agency consulted by the reporter also said that although the price list already includes photography service, if you specially ask a red carpet photographer to take photos, you have to pay extra money, 1000 euro (equivalent to 8000 yuan) for one seat.
Red carpet customization is not the highest, only higher.
Do you remember last year when Xing Xiaohong fell down on the red carpet in Cannes, which caused a wave of attention?
Qian Bao reporter found that Xing Xiaohong was the boss of a company in Shenzhen, and his company was doing this business. This year is the third year to launch the Cannes red carpet customization plan.
They set a higher price, divided into three levels: 110000 yuan, 180000 yuan and 300000 yuan. Staff revealed that they had customized such activities for some domestic stars, but they signed a confidentiality agreement and could not disclose who it was.
Invitation the organizing committee only send but not sell. Where does the invitation for resale flow from
On the one hand, the red carpet invitation and supporting services are selling well, but on the other hand, it is a rumor refuted by the Cannes organizing committee--
It is reported that the Organizing Committee of Cannes has repeatedly refuted the rumor that the red carpet invitation was sold at a high price, saying that Cannes invitation was an official invitation and never sold to the public, that is to say, only sent but not sold.
So who will receive the red carpet invitation from the organizing committee? It can be divided into three categories
1. The judges of the film festival and the competition works are the first-class guests;
2. Sponsor spokesperson or frequent guest of Cannes Film Festival, invited to support;
3. Official invitation or film application invitation letter.
For example, the Chinese stars who will appear in the 72nd Cannes Film Festival this year include Diao Yinan, director of the party at the south station, who is shortlisted for this year's main competition, Hu Ge, Liao Fan, GUI lunmei, etc., Zu Feng, director of "six desires for heaven" and Huang Lu, etc., and Zhang Ziyi, who is invited to participate in Cannes master class,
As well as Gong Huang, who appeared on the red carpet of the opening ceremony, this year's Cannes Film Festival will present her with the "leap her film" award. These are the distinguished guests.
In addition, the stars Li Yuchun, Wu Yanzu, Guan Xiaotong, Zhang Ziyi, Liu Tao, Zhu Yilong, etc., invited by the sponsors of several major brands of the film festival, are also working on the red carpet to support the film festival.
As for the others, if there is no official selected works, and they are not invited by the sponsor brand, they have to buy the invitation letter at a high price.
In recent years, with domestic stars turning Cannes red carpet into their own garden, and "carpet star" has been promoted to become an international star, some 18 line stars, netizens and celebrities have taken Cannes red carpet as a shortcut to fame.
Muqimiya, the 'Baoquan girl', successfully appeared on the microblog hot search on the 15th and played in "Kung Fu yoga".
In Cannes these days, a person in the industry told Qian Bao that Cannes will send some invitation letters to big stars in the film industry, film makers, business celebrities, brand partners and so on. These people will have a certain number of invitation places and enjoy the right to freely give the invitation letter to anyone. The extra invitation went to the red carpet agency.
Some of these invitation letters flow out, enter the intermediary, and are finally sold to the Internet celebrities who want to be "red on the Cannes red carpet".
However, due to the intermingle of good and bad intermediaries, there will also be "selling dogs with sheep's head", but they can't get on the red carpet in Cannes after paying.
For example, a few years ago, there were several popular stars who bought the red carpet invitation, but they didn't get on the red carpet and had to turn back. The scene was very embarrassing.