How is HTC tmall closed? Why is HTC tmall closed? According to all-weather science and technology report, recently, HTC's tmall flagship store and Jingdong flagship store have been closed; the official flagship store on tmall platform has been unable to open, while it can't be found on Jingdong platform. On the two e-commerce platforms, only third-party mobile phone stores selling the brand can be found.
It is worth noting that even on HTC China's official website, all three mobile phones are in the "out of stock" state. However, HTC's official microblog is still being updated as usual, but most of its content is related to a VR (virtual reality) product, with little mention of mobile phones; and there is no explanation for the failure of HTC's official flagship store search on tmall and Jingdong platforms.
Previously, it was revealed that HTC tmall flagship store had taken all its products off the shelves overnight, leaving only one or two promotional pictures on the air, which were suspected of closing stores and withdrawing from the Chinese market. However, HTC did not respond at that time.
According to public information, HTC (HTC International Electronics Co., Ltd.) was founded in 1997 and is a consumer electronics company originated in Taiwan. Previously, it has been focusing on the production of mobile phones. At present, its main business is R & D and manufacturing of smart phones and virtual reality devices.
In July 2010, HTC held a press conference in Beijing, officially announcing its entry into the Chinese mainland market. It was also in those two years that HTC experienced a period of high light: in the U.S. market, its shipment volume surpassed that of apple and Samsung, and the company's market value reached 33.8 billion US dollars; Wang Xuehong, chairman of the company, also appeared on the Forbes list in 2010, forcing Gou to become the richest man in Taiwan. In addition, HTC also won the "best mobile company of 2011" award at the world mobile communication conference (MWC).
For a while, HTC was very popular. Wang Xuehong even said: 'if there are only two mobile phone manufacturers left in the future, HTC must be one of them. '
After that, HTC fell into the patent infringement lawsuit with apple; coupled with the encirclement and suppression of Samsung, apple and many other smart phones, HTC's life gradually became difficult and had to start looking for new growth points.
In March 2015, on MWC, HTC exposed HTC vive, a headwear virtual reality product jointly developed with valve, a video game company, and officially entered the VR industry.
Although in 2016, HTC vive ranked second in the world with the sales volume of 420000 units, compared with the sales volume of mobile phone market, it can be said that the sales volume is very small, and its revenue is also very limited. According to the financial report, HTC's accumulated revenue in the first quarter of 2019 was NT $2.94 billion (about RMB 648 million), down more than 66% from 8.8 billion in the same period of 2018.
However, Wang Xuehong remains optimistic in the face of pressure. She once said: 'no matter what difficulties he encounters, he can start all over again. As long as he remains optimistic and confident, nothing is impossible. Next year (2019), HTC and Viagra will be very good. '
Whether HTC can return to its peak or not is up to time.