Really, no eggs. Will the disappeared people come back? What is the one in 14 million possibility mentioned by Dr. strange, and who will die? Last night, 30 million people stayed up late to see Fu Lian 4. Are you marvel loyal iron powder?
On the early morning of April 24, with the official release of "Avengers 4: the final battle" (hereinafter referred to as "Fu Lian 4") in China, all the mysteries were revealed. Of course, accompanied by the industry's box office expectations for "Fu Lian 4", the market has been cold for a long time.
In the early morning of that day, 21st century business reporter watched IMAX 3D version of "Fu Lian 4" at lumier IMAX cinema in Changying Tianjie, Beijing, recording part of the market situation.
At 11:30 p.m. on April 23, the lumier studio in Changying Tianjie, Beijing, was full of people waiting in line. There were also Marvel fans wearing 'infinite gloves' and other props to take photos. IMAX movie hall is full. During the film screening, when I see superheroes, I often get fans' applause. Most fans wait for the film screening to end, but there is no egg. At about 3:10 on April 24, the screening ended. What came out of the cinema to meet the reporter was the audience queuing up for the next screening, which made the whole studio lively. It is worth mentioning that there are also well-known screenwriters participating in the premiere, which shows the importance of Fulian 4 in the industry.
On the other hand, there are also worries about excess. At about 11:00 p.m. on April 23, the reporter searched the ticket app and found that IMAX hall, VIP Hall, LD plus screen hall and No. 3 laser hall were full in lumier cinema on Changying Tianjie street, but the sales of No. 5 and No. 6 halls were cold. The ticket sales of No. 6 hall were single digits, and the screening time of the above cinemas was between 00:05 and 00:20.
At the same time, 21st century business reporter took the top 20 theaters in the attraction index of Lighthouse research theater as samples to search the attendance rate of Fulian 4 on taopiao app, with different results. At zero point, Beijing yaolai Jackie Chan International Cinema (Wukesong store) shows "Fulian 4" in 13 halls from 23:59 to 0:15, with one VIP hall full and high attendance; Beijing Capital Cinema (Xidan store) shows from 0:00 to 0:20, with three halls and one hall full and high attendance; Beijing jinquangang IMAX international studios, 0:05-0:10, 19 halls, five halls full, including three VIP halls, high attendance; Beijing Jinyi international studios (Chaoyang Joy City store), 0:00-0:25, 8 halls, three halls full, including two VIP halls, high attendance; Beijing Huanying studios (heshenghui store), 0:10-0:20, five halls, high attendance; Beijing jinquangang IMAX international studios (Chaoyang Joy City store), 0:00-0:25, 8 halls, three halls full, including two VIP halls, high attendance; Beijing Huanying studios (heshenghui store), 0:10-0:20, five halls, high attendance; Shanghai China Film International studios (heshenghui store), 0:15-0:30, three halls, medium attendance rate, about half, about 35 people; Shanghai Wanda studios (Wujiaochang store), 0:10-0:30, six halls, high attendance rate.
The occupancy rate of three-point field is lower than that of zero field. Nanjing Xinjiekou international studios (Deji Plaza IMAX store), 3:25-3:30, 5 halls, one hall has a higher attendance rate, four halls have a lower attendance rate, and the hall with the least number of 4 people (VIP Hall); Wuhan Wushang Moore international studios (Guoguang store), 3:15, two halls have a lower attendance rate, less than half of them; Guangzhou Feiyang Cinema (Zhengjia IMAX store), 3:20, one hall, low attendance, about one third, about 110 people; Guangzhou Feiyang Cinema (Tianhe City store), 3:20, one hall, low attendance, about one fourth, about 100 people; Beijing ume Cinema (Shuangjing store), 3:20, one hall, high attendance; Shanghai bailigong Cinema (International Trade iapm store), 3:20, one hall, high attendance; Guangzhou Feiyang Cinema (Tianhe City store), 3:20, one hall, about 100 people; Beijing ume Cinema (Shuangjing store), 3:20, one hall, high attendance; There is no 3-point show in Guangzhou Xinghui cinema, the earliest one is 10:10, the attendance rate is medium, less than half, about 100 people; Chengdu bailigong Cinema (taiguli store), 3:30, two halls, one hall is very high, one hall is very low, only 30 people; At 3:20, there are two halls in Chongqing Wanda Cinema (dairongcheng store), one with high attendance and one VIP Hall with 13 people; at 3:25-3:30, there are two halls in Hangzhou xiaoshannade IMAX store, one with high attendance and one with low attendance, about 70 people; at 3:15, there is one hall in Shanghai bailigong Cinema (Changning Raffles store), with low attendance, about one third and about 70 people; Chengdu Pacific studios (Wangfujing store), 3:25, one hall, low attendance, about one-third, about 100 people; Shanghai SFC Shanghai Film Bailian studios (eight hundred companion IMAX store), 3:25, one hall, medium attendance, less than half, about 110 people. The sample survey was conducted from 23:30 on April 23 to 0:47 on April 24.
As of the time before publication (04:53 on April 24), lighthouse data showed that the box office of "Fu Lian 4" was 256 million yuan on the first day, with a cumulative box office of 427 million yuan and a separate box office of 417 million yuan.
According to the Great Wall Securities Research Report, the box office of Fu Lian 4 is estimated to be between 2.5 billion and 4.8 billion. 'when the number of viewers increases by 0%, 10%, 20%, 30% and 40% respectively, and the average ticket price is 40, 45, 50, 55 and 60 yuan respectively, we can get a series of estimated box office of Avengers 4. Because the ticket price is inversely proportional to the number of viewers, we exclude the most optimistic combination of the highest ticket price and the highest number of viewers to get the predicted box office range. Considering the neutral hypothesis, that is, under the condition that the average number of viewers of Avengers 3 is 62.57 million, the growth rate of viewers is 10-20%, and the national average ticket price is 50 yuan, the estimated box office of Avengers 4 is about 3.5 billion. '
At the same time, the Great Wall Securities Research Report estimates that the distribution revenue of Chinese film (600977. SH) in Fu Lian 4 is expected to be between 150 million and 430 million.