Choose to shop in Jingdong to make sure that you can buy real goods. Are the self operated goods of Jingdong true? Will there be fake goods? Today, I'll make up a science popularization for you.
Today, Xiao Bian is going to sweep away illiteracy.
1、 Brand purchase, ensure the source of goods
Jingdong's self operated goods are basically purchased directly from brand merchants, and relevant purchase agreements are signed with brand merchants, which can basically cut off the source of fake goods.
2、 Jingdong's goods need to be put into the warehouse, and fake goods are absolutely not dare to be put into the warehouse.
As we all know, Jingdong has many warehouses all over the country, which is why Jingdong's self operated distribution speed is so fast. Then why is there no fake goods when the goods are put into the warehouse? Because the warehouse of Jingdong is fully managed by Jingdong. When the goods sold by the brand merchant have fake goods and are complained by consumers, Jingdong can check the warehouse at the first time to confirm whether there are fake goods. Any self operated supplier of Jingdong will never dare to put fake goods into Jingdong's warehouse. Once found, it will lose everything.
3、 Jingdong is responsible for the whole logistics process
All the self operated goods of Jingdong are distributed by Jingdong. They are all operated by Jingdong from the packing and delivery of goods, from the warehouse to the distribution station, and from the distribution station to the consumer's home. Every step is monitored, and the phenomenon of subcontracting in the distribution process is completely eliminated.
With the above three guarantees, basically, Jingdong's self operation can eliminate fake goods.
Why is tmall and other third-party platform e-commerce easy to breed fake.
1、 Some of the goods sold on the third-party platform e-commerce, the agent company directly takes the goods from the brand, and then sells them on the e-commerce platform. The biggest purpose of the agent is to earn the price difference. In order to obtain more benefits, the agent may purchase a batch of genuine goods from the brand dealer, and then purchase a batch of fake goods in other places, and sell them mixed with the real and the fake. Some netizens once revealed that these real and fake merchants will send different goods according to different order addresses. Most of the fake goods are received in remote third and fourth tier cities.
2、 In tmall and other third-party platforms, e-commerce sellers usually own their own warehouses. After they are found to be fake, they can quickly dispose of the fake goods at the first time. When consumers complain, they will take out the authorization letter from the brand and say that they are selling authorized goods, which is true.
3、 The third-party platform mostly adopts the third-party logistics, and the goods are easily transferred in the process of transportation.
Therefore, if you buy goods with high unit price, Xiaobian recommends Jingdong self-management, which is more guaranteed after all! When it comes to 'Jingdong self-management', there is a news that 'Jingdong self-management is not Jingdong self-management', which may mislead you.
Once again, let's popularize the science. Because Jingdong wants to build warehouses all over the country, it has to deal well with the local governments. If it wants to build warehouses with land, it has to make contributions to the local economy, such as solving employment problems, paying taxes and so on. Therefore, Jingdong has many subsidiaries all over the country. Netizens who often shop in Jingdong may have found that if they shop in Northeast China, the invoice may be issued by Jingdong's Shenyang branch. My friend in Tianjin, the invoice for shopping is the invoice issued by Jingdong Tianjin company.
Therefore, whether the goods purchased by consumers are invoiced by the subsidiary of JD, they are essentially sold under the self operated mode of JD, and they also have quality assurance.