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Liu qiangdong sent an internal letter late at night. What did Liu qiangdong's internal letter say

What's the matter with Liu qiangdong's internal letter? In the early morning of April 15, Liu qiangdong, chairman of the board of directors and CEO of Jingdong group, issued an internal letter, saying that the company will never cancel the five insurances and one fund for the delivery workers, and will be responsible for everyone's future; the cancellation of the basic salary of the delivery workers and the increase of the pick-up commission are for the survival of Jingdong Logistics.

In the letter, Liu qiangdong wrote that he had always insisted on paying five insurances and one fund in full for all of us, even if we could not work any day and could not provide for the aged. In 2018, the total amount of five insurances and one fund plus commercial insurance paid by Jingdong for the delivery personnel is more than the total amount of the four or five mainstream private express companies in the market, and the average payment for each delivery personnel is 3-6 times that of the delivery personnel of other private logistics companies. In addition, the company's family visit subsidies, large subsidies, medical expenses and other benefits cost hundreds of millions of yuan every year.

According to Liu qiangdong, Jingdong Logistics lost more than 2.3 billion yuan in 2018, which is the 12th year of loss. This does not include internal settlement surplus (internal orders of Jingdong retail), that is to say, if internal settlement is deducted, Jingdong Logistics lost more than 2.8 billion yuan last year.

'these two years are very difficult for the company. The company has been losing money for more than ten years. If the loss continues, the money raised by Jingdong Logistics will only be enough for two years. 'Liu qiangdong said.

In order to solve this problem, we can only choose to increase the number of orders, increase the company's external revenue, or reduce the internal cost including everyone's five insurances and one fund and welfare to the same level as other express companies in the market.

However, Liu qiangdong also stressed that "we will never cancel the five insurances and one fund. We have only lowered the proportion of the provident fund a little, but we still stick to the average median proportion.". He said that the company's abolition of the base salary is not to reduce everyone's wages, but to substantially increase the Commission on work.

'I know there will be short-term pain in breaking the big pot, but if you can't bear the short-term pain, it's just waiting to die! "Said Liu qiangdong. All the company has done is to make Jingdong Logistics survive and make everyone's life better and longer.

Previously, Jingdong was revealed that it would cancel the base salary of its couriers and increase the task of receiving couriers. In response, Jingdong said: 'due to the diversification of business models, the original salary structure can no longer adapt to the new model. Therefore, we decided to pilot in some areas to turn the base salary into a more incentive business commission.

Liu qiangdong also wrote in response to this matter on April 12: "the people who muddle around are not my brothers & hellip; & hellip; do I have to be responsible for the 180000 families behind the 180000 brothers, or do I have to leave the 1% people who muddle around to be responsible to them? I have no choice!"

The following is the full text of the internal letter:

Dear friends

Every time I go out, I can't help staring at the crowd on the street, because I can find your back on the street. Every time I see you, I feel excited and moved! Do you know? The first 'car' bought by Jingdong was a tricycle, which was in the spring of 1999. At that time, there were only three people in the company including me! I rode a tricycle to deliver goods for the first time, and the technology was very good However, he ran into the stone pillar at the gate of the Pioneer Park on the north side of Haidian hospital. He held his breath on the spot, covered his chest and squatted on the side of the road for more than ten minutes, unable to stand up. At that time, I was also very sad: 'why is life so difficult? Why do I suffer such hardships as a famous university graduate?', but life always has to continue. Complaining is useless. If I want to survive in a big city, I have to insist and adapt. As you all know, I am the son of a farmer. I have the same background and life experience as you. I know you best and I know your difficulties best. Recently, Jingdong Logistics has had some internal and external discussions on the adjustment of five insurances and one fund and basic salary. I also want to take this opportunity to share my heart with you.

The company has always insisted on full payment of five insurances and one fund for all employees, even if they can't work any day and can't provide for the aged. I remember that many years ago, there were still many delivery workers who were not willing to pay the provident fund themselves. They felt that they would not be able to use it if they left the city one day. However, looking back, more than 70% of the managers of Jingdong Logistics have grown up from distributors and pickers. They have not only settled down in big cities, but also basically established themselves. Ten years ago, more than a third of the Beijing delivery workers stayed in Beijing and bought houses. In 2018, the total amount of five insurances and one fund plus commercial insurance paid by Jingdong for the delivery personnel is more than the total amount of the four or five mainstream private express companies in the market, and the average payment for each delivery personnel is 3-6 times that of the delivery personnel of other private logistics companies. In addition, during the Spring Festival, the company also pays 3000 yuan for each brother on duty to visit relatives; some old houses are damaged by various natural and man-made disasters, and the company will give a large amount of subsidies; employees who have been more than five years, including their parents and children, are seriously ill, and the company also fully reimburses all medical expenses... These benefits cost hundreds of millions of yuan every year. It is the company's over ten years of insisting on giving brothers the best salary, the full amount of five insurances and one fund, and all kinds of welfare, that makes the life of everyone's family better and better. Most of the brothers who have worked as delivery workers in Jingdong for five years can go back to their hometown county to buy a commercial house, so that their parents can take their children to live in the city! Let their children enjoy the same education as city people, and then change the fate of their families!

But I also have to give you a bottom line: JD logistics lost more than 2.3 billion yuan in 2018, which is the 12th year of loss. This does not include internal settlement surplus (internal orders of Jingdong retail), that is to say, if internal settlement is deducted, Jingdong Logistics lost more than 2.8 billion yuan last year. The core reason is that there are too few external orders and too high internal costs. As we all know, these two years are very difficult for the company. The company has been losing money for more than ten years. If the loss continues, the money from Jingdong Logistics will only be lost for two years! I believe all Jingdong distribution brothers do not want the company to go bankrupt.

What should we do? There are only two choices in front of us: increase the number of orders, increase the company's external revenue, or reduce the internal cost including everyone's five insurances and one fund and welfare to the same level as other express companies in the market. In the face of this difficult moment, the company did not hesitate at all: it would never cancel the five insurances and one fund. It only lowered the proportion of the provident fund a little, but it still stuck to the average median proportion, because many people will still need it in the future and be responsible for everyone's future. This is the original intention of the salary adjustment: cancel the base salary, but increase the Commission of the contract. And improve the package can only rely on the delivery staff, there is no other way!

In the past, due to our relatively high welfare and salary, only the Jingdong delivery staff didn't need to pick up the goods, they just needed to send them. Maybe this change will lead to some discomfort and fear of difficulties. It doesn't matter. You just need to work hard to serve our customers, treat the consumers as your relatives, and constantly bring them surprise and trust. Then when you deliver the goods every day, you only need to pay attention to them Need to say a word 'big brother, big sister or big aunt, do you have a package to mail recently? Sometimes please call me, I'll pick it up. "Thank you, big brother, big sister, big brother, big mother & hellip; & hellip; 'if you serve more than 100 customers every day, say 100 same words every day, stick to 100 days, use everyone's smile, sincerity and sincerity, use our high-quality service and response speed to move users, you will surely receive countless mail calls! The income will certainly be much higher than before!

The company's cancellation of the base salary is not to reduce everyone's salary! In that case, the company will lose, and JD logistics will only close down! In fact, the base salary of JD distribution staff accounts for only about 10% of the total salary. On the contrary, only when everyone's salary increases, can the company and everyone live well! Our goal is the same: to increase the income of the company and employees together, which is the only goal of this adjustment!

In fact, Jingdong Logistics has been testing in South China for less than half a year, and the data the company has seen is that the wages of many delivery workers have increased a lot! The delivery workers with excellent performance can earn 40000 or 50000 yuan a month, and even the highest salary is more than 80000 yuan a month! This is impossible under the past salary structure! If there are a few brothers whose wages have been reduced by a little under the new salary structure It is suggested to learn more from colleagues with good performance, learn other people's service attitude, learn other people's business ability, and improve their service level. In the past, the income gap was very small. In the typical big pot mechanism, the company must break the big pot in the future, so that the brothers with good values and strong ability can earn more and have a broader development space! I know that breaking the big pot will have short-term pain, but if they can't bear the short-term pain, they will die!

Brothers, in the face of difficulties, we work together to find ways to learn to adapt to changes! To serve our customers well, as long as we make our customers satisfied, our wages will rise higher! The company can provide better welfare!

The company's original intention of being kind to everyone has not changed and will never change! What the company has done is to make Jingdong Logistics survive and make everyone's life better and longer!

Your East brother

Written in the early hours of April 15, 2019