Recently, it was found that KFC released an update on INS, and KFC changed its image. He used to be a kind and lovely grandfather, but now he has become a fashionable and handsome uncle. What do you think?
But this is not a real person, but a computer-generated virtual character, Colonel Sanders. What do you think of the transformation of the kind grandfather into uncle Chao with abdominal muscles?
'it's not KFC's grandfather at all! It's KFC's handsome uncle','You can see from his figure that he never eats his own family's food '& hellip; & hellip; netizens have said that he has been powdered. Some netizens said that the image of KFC's grandfather is not as amiable as before, a little bit of Uncle wind. Some netizens also said: "it's very handsome, that is, there is no desire to eat." a 20-year-old actor's sense of vision when he puts on his make-up. '
KFC's seven generation logo replacement
KFC (KFC, meaning Kentucky Fried Chicken) was founded by Harland & middot; Sanders, who began selling fried chicken in roadside restaurants in Corbin, Kentucky during the great depression. Since the birth of the first generation logo in 1952, KFC has experienced seven generations of logo replacement!
1952-1977
Harland & middot; Sanders began operating his Sanders restaurant in 1930, while KFC's fast food chain was officially established in 1952. The first Kentucky Fried Chicken franchise is open in Utah.
From the beginning, Sanders appeared in the logo with classic bow tie, glasses and goatee. He gradually changed from a serious image to a smiling face.
1977-1991
In 1978, two years before Sanders died, KFC adopted the new logo. It contains a smoother image of the colonel and overlays the brand name, in which the letters' k 'and' I 'are cleverly linked together.
1991-1997
In 1991, KFC abbreviated its brand name to 'KFC' to avoid the negative impact of the word 'fried'. In addition, logo adopts the combination of strong red and modern stripe image, adopts color marketing, emphasizes the main color, and strengthens the cognition of red with the form of red block. At the same time, we started to start the transition period of blue, to establish a division and strengthen the image of the founder of the brand.
1997-2006
In 1997, KFC was acquired by Sankang catering group, which launched a new brand image. Fully grasp the strategic rhythm of visual marketing, Sanders image adopts two-color shadow, through the transition stage of blue to further strengthen the image of the brand founder, appears more lively and prominent, with a slightly inclined angle on the red background, making it the first symbolic visual memory point of KFC catering brand.
2006-2016
In 2006, Sanders' white suit turned into a red CHEF APRON, decisively let go of the blue in the transition period of the brand, and directly adopted a more concise black and red color. In addition, in the application of logo, it will add auxiliary propaganda to enhance consumers' visual sense of the brand.
May 2016 - 2018
Back to its original intention, after May 2016, KFC launched a brand new image logo. This new logo is a 'off' red apron. In fact, this logo was used as early as 1952 to 1977.
2018 - present
In November 2018, KFC's logo was fine tuned, and the new logo continued the main image of 2016, but the overall vision was more slender.
Not only that, but also changes have been made to the font of the logo. The English font of 'KFC' is more mellow, and the outline of the font is also designed with rounded corners.