On both sides of the Changjiang River, we are not familiar with the jitter. This is a short video APP that has been fired across the whole river. We can enjoy the talent and share happiness with tiktok. Tiktok played a game yesterday. A slight casual game called "tiktok ball" was played on the shaking line, which can be played directly in APP.
Tiktok is the first show of the small game of voice. The tiktok combines the many background music of the bursts. Users just need to click on the screen with the rhythm of the music, so that the ball drops in the game can not be dropped until the game is over.
At present, users can release the video link to the game by searching the "left side" link of the video, or search for the "sound jump ball" directly or find the game in setting up the page "I, the little program - tiktok".
Source: tiktok
Tiktok tiktok tiktok is not mobile for one or two days. In fact, App has been on the line of the game center as a platform for mobile games, allowing players to download their favorite games, while the young group with loud voice has natural advantages in game player. As of January 2019, the vibrant domestic users of tiktok had exceeded 250 million, and active users exceeded 500 million.
According to the DataEye's 2018 annual mobile game white paper, the tiktok and the two voice products have entered the top five in the mobile game market, and almost no difference from the social networking ads of Tencent'TSA.
In the tiktok tiktok center's discussion, "I'm going to play the game" has been over 320 million times related topics. The game of "eradicating the virus big fight" has exceeded 64 million times, and other casual games with short flare and fire are too many to count.
In this case, byte skipping released the first self-developed leisure game when the game version was released, which means that the company is no longer willing to be limited to game distribution, but to take a share in the game market controlled by Tencent.
According to the official introduction, external developers can develop small games through byte skipping applet platform. However, according to the official document of the whole process of "byte skipping Games", since byte skipping games use small videos for distribution, developers need to prepare more than 10 cold start vertical videos for the game. If there is no cold start video, users will not be able to obtain after the game test passes Online.
In terms of commercialized share proportion, the channel fee of byte small game is 5%, and the channel fee can be exempted during the first game. According to the official definition, products that have not been launched on any small game platform before and have bright spots in playing methods and art will be regarded as the first game. It is worth mentioning that the first launch does not mean exclusive, and developers can still go online synchronously on other platforms.
In addition to the channel fee, the first game also enjoys a certain share of the revenue from advertising and internal purchase. According to reports, the daily running revenue of ordinary game advertising is no more than 1 million, and the proportion of developers' share is 60%; for the part of more than 1 million, the developers and the platform share half. The first game will enjoy 10% discount.
If the developer has set up the internal purchase in the game, the game must obtain the version number. For the part with monthly flow of no more than 500000 in ordinary games, the developer's share proportion is 60%; for the part with monthly flow of no more than 500000, the developer's share proportion is 70%. The proportion of the first game in the total flow is 70%.
In contrast, the proportion of ads for byte games is slightly lower than that of wechat games by 10%, but the developers must be the first game.
Proportion of wechat games
In any case, tiktok released the first casual game, which means that Tencent and headlines were officially launched in the small game market. But because of the different characteristics of the two companies, it can be different in the small game types of WeChat and tiktok.
Rawski, founder of media, believes that today's headlines are very suitable for distribution based on content. Because of the weaker social relations chain, the way of cross promotion, box and traffic matrix is not applicable to the jitter of the voice. "Tiktok" is a good example of Roy's voice. If you want to play a good game on the jitter, you need to use your own products to perfect the two tiktok tools of buying and content marketing. The user characteristics of the tiktok decide that the products with unique screen style, well made, unique playing or magic can attract them.
However, tiktok said that the game is still in the business test stage. At present, the only online games are "sound jump ball". Whether there will be new changes in the game entrance and overall interface layout in the future is unknown.