In the Spring Festival of 2019, there is a big red envelope war. Which is the best red envelope family this Spring Festival? Tonight, baidu is throwing 1.9 billion red envelopes with a lot of money, so for netizens, they can also participate in Baidu red envelope activities while gathering five blessings! How to play the red envelope of Baidu Spring Festival Gala? Especially this year, the old Internet giant Baidu has made a strong breakthrough in the red envelope war, and will spend 1.9 billion red envelopes during the whole Spring Festival, which is the biggest investment in the whole network.
In the way Baidu announced this year, 900 million red packets will be distributed during the Spring Festival Gala, which also breaks the previous 800 million interactive amount of red packets. According to the currently published rules on red envelopes interaction, Baidu will distribute four rounds of red envelopes at the Spring Festival Gala: 20:30, 10 million red envelopes of 20.19 yuan; 21:30, 1 million red envelopes of 88 yuan, 22:30, 100000 small ones at home; 23:30, 10000 red envelopes of 2019 yuan.
In addition, from the beginning of Xiaonian, there are many forms of card collection and team dividend package activities in Baidu app. In addition to massive red package rewards, users also have the opportunity to get rich prizes including 24K Limited Golden Pig and iqiyi annual card.
Compared with the heavy entry of Baidu this year, Alipay has continued the traditional activities of five Fu, and after five years of operation and dissemination during the Spring Festival, the five FU activities have become a reservation program for Alipay, and also formed the IP effect of its own traffic. Although there is no big breakthrough in reward amount, this year's gathering five blessings activity still attracts a large number of users.
Although there are no major changes in the overall activity framework of the five Fu, but in some details, Alipay has maintained the innovative ideas of new ways of playing every year, such as the flower cards except five lucky cards this year. Users can participate in the lottery on New Year's Eve after receiving the Huahua card. The winner can get the special prize of "annual flower return". The minimum red envelope is 2019 yuan, and the maximum is 48888 yuan.
Compared with Baidu's big handwriting and Alipay's innovation routine, WeChat, who made many strange moves in the Spring Festival red packets war in the past few years, has a lot of low key. During the Spring Festival this year, WeChat had only launched the new activities of customizing the red envelope of the enterprise, which was used for the drainage of WeChat and other welfare activities.
In fact, wechat's enthusiasm for the red envelope war has gradually decreased, which has been revealed in the recent wechat open class. Zhang Xiaolong, the father of wechat, said in his speech: 'sending red envelopes is becoming more and more a naked money transaction. It's just a money transaction. It's divorced from the emotional side of others. You can only send a red envelope by the amount of money, and the bigger you send it, the more thoughtful you are. That's not right How can the world be measured by money. At the same time, Zhang Xiaolong also stressed that the follow-up wechat will strengthen the emotional component and interactive interest in the network red envelope in some ways.
As the three important bat giants in China's Internet industry, this year's red envelope wars have their own attack and defense, but they are also based on their own enterprise development considerations. As a melon eater, whose family are you most looking forward to this year's red envelopes?