For having heard it many times, "Piggy's tattoo and applause to the public!" this slogan is familiar to us after 95. But in many people's eyes, piggy is only a cartoon for children. Why can it be so popular? What is the piglet's social man? What kind of stem is it?
Let's see how big the piggy page is!
Taobao had tens of thousands of transactions on page's watch, and even sold out at one time:
We can see that there are 3 key words in the description of the watch: tiktok, tattoo, and social man.
Look at the jitter, and the 25 thousand people involved in the challenge of piggy piglet. The short video on page stickers and tiktok won millions of praise.
Douban score 9.2: good user experience and high praise rate;
Annual broadcast volume 10 billion times (domestic): it means that the user scale is large and the outbreak period is short;
Revenue of 7 billion (global) in 2016: it means that the cash flow model is mature and the gold absorption capacity is good;
Estimated revenue in 2020 is 12 billion (global): it indicates that the IP has strong sustainable vitality and good prospects.
Piggy, what makes it fire?
1. Short video time
Piggy page video is averaging 5 minutes, video time short, and simple plot, which is very suitable for the short video social platform such as micro-blog and Kwai Fu.
2. expression pack
After 95, the most indispensable thing for young people to chat is the expression pack. Piggy Paige is very simple in style, and the theme of the expression is clear at a glance. The picture without content can be collocation with different emotions, and the plasticity is very strong. And the existing animation provides a large number of materials for the production of expression packs, and various modifications and words reduce the threshold of the production of expression packs.
3. Parents' complaint
Many parents complained about their children's "pig piggy" after learning to pig and shout at home. The accusation also made some readers who had not touched the animated cartoon to explore it, and the result never came out of page's pits.
4. Big V marketing hype
I wonder if it is the copyrights interested in marketing or piggy page's infectivity is too strong. Since last year, Piggy's fever has never been down. From the beginning, big V'leisure Lu invented the topic of "pig pig girl", which made piggy page enter the eyes of young people. Later, the video of "piggy page" broke out in the ghost station of B station. The "fruit brother brother studio", which specializes in producing dialectal video, has contributed to the "Chongqing version piggy page" at the B station. This has also led to a rush of piggy page. Netizens have also made many versions of Cantonese, Sichuan dialect, northeast dialect, Anhui dialect, Xinjiang dialect, Shanghai dialect, Shandong dialect, Chaozhou dialect, Changsha dialect, Fuzhou dialect, Hainan dialect, dialect and dialect.
In addition, the big V and the marketing number also guide the fragments of piggy page. The first thing that caught fire, that is, the "whistle" segment, was originally just a plain and funny animation for children, but with the words "cunning bitch", "green tea bitch" and "plastic sister flower", which attracted the attention of gossip, it caused emotional and emotional changes when it was spread.
5. Various joint funds
When Piggy's fever reached a certain level, he began producing pigskin's tattoo, toys, schoolbags, watches and so on. Piggy Paige has also come out with a joint name in the clothing industry, such as Nike and UNIQLO. Some foreign people deliberately spoof piggy and some luxury brands and tide cards. This pink piglet goes into their logo, which is very interesting and attracts a lot of attention at once.
Why can piggy become a symbol of what society is like?
The stem was originally originated from a MC on a fast hand. A little pig piggy's tattoo and applause to the social people led the spread of piggy page. The fact that there were not so many people who were popular at the beginning of the campaign were really Kwai Kwai: it was painted on the back of piggy page.
In many young people's cognition, "social person" often represents tattoo, big watch, gold chain and so on, and can win "superficial respect". In shaking, it is a special way to attract attention by using an exaggerated way to imitate tiktok. Of course, it's too expensive to get a tattoo and buy a big watch. But it's a more convenient way to have a tattoo and a big watch in a joking way.
Piggy page's stickers and big watches just become a substitute. Many people use page's tattoo stickers and big watches to pretend to be social people. Instead, they get the effect of anti sprouting, which makes young people feel very interesting and adorable. And it turned piggy page into a social man label.
The social person label is also a kind of social label. The young people after the 95th generation pursue personality and like to express themselves, and this social person label also just let these young people release themselves.
Therefore, Piggy's domestic fire can be summed up simply as follows: first, use the major platforms to lay the foundation for children and parents, then rely on short videos and social platforms to attract the attention of young people, and then use various surrounding products and young people's social labels to detonate.