Like a raging fire tiktok tiktok, many people follow the wind to make the video. But many people do not take the video very seriously. What kind of video can they make on the popular recommendation? Actually, they are skillful.
1、 Understand short video market demand and platform attributes
Tiktok, what's the most popular video platform? There are many short video platforms, such as shaking, micro viewing and master paging.
First of all, you need to analyze the properties of the platform. Do you know what kind of video the platform likes? Do you know what kind of video is prohibited? Is it exclusive or non exclusive? Although it's all shooting short videos, there is still a certain competitive relationship between the platform and the platform before, so different platforms have their own content focus.
Tiktok, for example, requires that the platform be beautiful and content collocation, and pay attention to lighting and color matching when shooting. In general, it requires all tall buildings.
Micro content is more inclined to tiktok than jitter, and less content is planned.
Two, what should tiktok pick videos to pay attention to?
1. Domain selection
Many friends asked what tiktok should I do? Some of my little buddy may say that they should do their own good. But what delicacy is tiktok, which is very good for making videos? Xiao Yu thinks that domain selection is very important, choosing what field to decide the content and the way of realisation, and to create new styles in the areas of shaking and some common areas. As a new number, the video of the selected video is to be unique in this field, for example, combining the delicious food with the duet, and making the audience laugh. Fu, learn knowledge, so as to stand out in a number of food videos.
2. Account name
Tiktok is what we all know, and the key to your name is the value of the platform. If you are a delicacy, but your account name is called "I am a big flower", so you don't know what platform you should put in the field from the beginning. How can you take the first advantage of the platform and get the first batch of potential powder? Silk?
3. Content topics
Many people have the idea that shooting a video at will can make a fire. In fact, it's all other people's video. When you shoot it yourself, you will know how miserable the volume of random video is. Therefore, the selected video must fall on the content. The topic of a selected video must correspond to the field when it is settled. Every video you publish in your account must correspond to the name of the account, so that users can know that you are paying for food or knowledge. For an account in a vertical field, the topic selection will not only bring you stable label weight, but also enable you to Establish a good IP image in the user's mind.
4. Key words
As I said just now, the tiktok platform is algorithm recommendation. How to make the platform count depends on labels and keywords. The platform of algorithm recommendation is very simple. If you show them any keywords, they will recommend the corresponding crowd behind the keywords. But if you blindly go to the keywords and the completion rate of the video is very low, the content will not be recommended.
Three, 6 main factors of the tiktok selection.
1, polishing
The light of the video should be bright, not too dark, but also not overexposed. In the case of consistent content, the brighter the picture, the more likely it is to attract users' attention.
2, color
People's clothing should be in sharp contrast to the color matching of the surrounding scenery, otherwise it will be like a piece of paper without any eye-catching features, and users will not stay on your video for too long. As the saying goes, the content is not enough, the color comes together, which is such a video.
3. Clean picture
If you are shooting food videos, first of all, you must clean up around the dining table, do not have everything, otherwise it will give users the feeling of dirty, messy and poor, and give users a big discount. No matter what kind of content, we should first consider the user's first feeling.
4, voice
The recognition of voice is very high. For example, the video of commentary should let the user clearly understand what the content is about, and only the video of music must be simple enough, otherwise it will be a little more complex, the user will not understand, and the playback completion rate will be naturally low.
5. Real people appear
The presence of real people will bring a strong sense of substitution and give fans a very close feeling. Naturally, some fans are willing to imitate or adapt.
6, scene
The choice of scene should also stand on the user's point of view. If we say that people can shoot in one scene for many years, we can develop a habit for users, but it will also cause visual fatigue for some users. So we need to work hard on the scene to shoot a selected video with IP color and without affecting the user's visual fatigue.
Four, what tiktok and crowd beat are the biggest differences between platforms and jitter?
In fact, the selected content of each small video platform is somewhat similar, but there are also differences. From these differences, we can see that different platforms have different attributes, for example, the video on the special effects, the tall and the tiktok are highly praised.
Micro vision prefers the video of life skills, hoping to impart knowledge to the learned;
But Gang Pai prefers the content with beautiful scenery and saturated color;
In addition, let's remind you that video tiktok is not always a good choice. But the selected video is definitely in the hot video. Don't ask how the light rain knows. If you travel in the short video platform of 2 hours, such as shaking, watching, and playing, you can also find the secret book that others don't know.