"Reverse spring festival" means that young people take their parents and children from their hometown to the city where they work for the new year and return home after the festival. In fact, this way of reverse spring festival can also meet the purpose of family reunion, and the Spring Festival train will not be very crowded, which is a better way.
In the past two years, more and more people have accepted the "reverse reunion" which is both saving money and filial piety, and it has become a good way for many of the "post-80s" and "post-90s" to accompany their parents for the new year. According to the news from Ctrip and other booking websites, this year's "reverse spring festival" phenomenon is prominent. Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Nanjing, Tianjin, Qingdao, Ningbo and Xiamen are the top ten hot destinations.
"Reverse spring festival" means that young people take their parents and children from their hometown to the city where they work for the new year and return home after the festival. In the past two years, more and more people have accepted the "reverse reunion" which is both saving money and filial piety, and it has become a good way for many of the "post-80s" and "post-90s" to accompany their parents for the new year.
According to the news from Ctrip and other booking websites, this year's "reverse spring festival" phenomenon is prominent. Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Nanjing, Tianjin, Qingdao, Ningbo and Xiamen are the top ten popular destinations. The number of air tickets booked to these cities in the week before New Year's Eve has increased by more than 40% year on year, and the orders of "four old and one small" passengers have increased significantly, and the price of air tickets is even cheaper than high-speed rail tickets.
Relevant experts explained that the popularity of "reverse spring festival" is closely related to the difficulty of one ticket for returning train ticket or the high cost of returning ticket. However, the price of "reverse spring festival" airline tickets can be called "cabbage price", with a minimum discount of 1.2% and sufficient ticket sources. The week before New Year's Eve, Harbin's ticket to Beijing was as low as 1.30%, RMB (the same below) was only 180 yuan, about 126 yuan cheaper than the high-speed rail ticket; Chongqing's ticket to Shenzhen was as low as 190 yuan, equivalent to a discount of 1.2%, 629 yuan cheaper than the high-speed rail ticket. In addition to saving money, it also allows many people to spend more time with their families and feel different spring festival. '
According to Ctrip big data, Chengdu, Chongqing, Harbin, Xi'an, Changchun, Zhengzhou, Changsha, Guiyang, Hefei and Wuhan are the top ten hot destinations. The provinces where these cities are located are all traditional labor export provinces. Since January 28, the elderly in Sichuan, Chongqing, Henan, Anhui, Hunan, Hubei and other places have successively embarked on the "reverse spring festival" journey, and the "reverse spring festival" route ushered in the peak passenger flow. On February 11, the return peak of "reverse spring festival" will be opened.
Relevant people study and judge that, driven by the upsurge of "reverse spring festival" travel to cities for the Spring Festival, the popularity of Beijing, Shanghai, Guangzhou and other "empty cities" in the past Spring Festival will rise to a large extent this year.