The 15th 'world brand conference' hosted by the world brand lab was held in Beijing on June 20, at which the analysis report of China's 500 most valuable brands in 2018 was released. What are the top 500 Chinese brands in 2018? China's top 500 brands released in 2018! Among them, State Grid ranked the top of the most valuable brands this year with a brand value of 406.569 billion yuan.
Among them, there are many manufacturers of energy, power and related equipment, such as Chint (168), hanergy (42), people's appliance (124), Shanghai Electric (49), Hengtong photoelectric (189).
Main content from 'world brand lab'
According to the report, the total value of 'China's 500 most valuable brands' in 2018 was 18445.911 billion yuan, an increase of 2887.905 billion yuan or 18.56% over last year. Professor Robert Mundell, chairman of the world brand laboratory and Nobel Prize winner in economics, said: 'new technologies such as artificial intelligence, big data and blockchain bring new hope for brand growth. It is the 15th year for the world brand laboratory to prepare the report on Chinese brands. In 2004, the threshold for selection was only 500 million yuan, and the average value of the top 500 brands was 4.943 billion yuan. In 2018, 15 years later, the entry threshold has been raised to RMB 2.352 billion, while the average value of the top 500 brands is up to RMB 36.892 billion, an increase of 646.35%. '
According to the analysis of the world brand laboratory, the competitive strength of a region mainly depends on its comparative advantage, and brand benefits directly affect the formation and development of regional comparative advantage. Like corporate brands, regional brands are competitive and exclusive. The concentration of super brands in a region is easy to form brand cluster effect. In terms of the regional distribution of China's 500 most valuable brands, 94 brands were selected in Beijing, ranking first, mainly because the headquarters of state-owned enterprises with strong profitability are concentrated in Beijing; 90 and 49 brands in Guangdong and Fujian were selected, ranking second and third respectively. According to the influence scope of the selected brands, the brands are divided according to the regional, national and global characteristics. In the list, there are 439 brands with nationwide influence, accounting for 87.80%; the number of brands with worldwide influence is 51, which is higher than last year.
In this year's "China's 500 most valuable brands" ranking, a total of 25 brands from food and beverage, textile and clothing, cultural media, information technology, home appliances and other related industries were selected. Among them, food and beverage industry is still the industry with the largest number of selected brands, with 85 brands selected, accounting for 17.00% of the total number of selected brands. The second to fifth selected industries are light industry (56), building materials (46), media (36), automobile (33), textile and clothing (33). There are 41 Chinese brands worth more than 100 billion this year, an increase of 1 over last year. Among them, there are 6 brands with a brand value of more than 300 billion, 9 brands with a brand value of between 200 billion and 300 billion, and 26 brands with a brand value of between 100 billion and 200 billion.