On December 9, the "Palace Museum Cultural and creative Museum" wechat published an article, launched six kinds of lipstick, the national treasure of the Palace Museum, and instantly swiped the screen of friends circle. Later, the official microblog of Taobao in the Forbidden City sent a "denial" microblog, saying that "all the cosmetics we see on the market are not designed by us". It also announced that the "original cosmetics" of Taobao in the Forbidden City would be released on Tuesday. "Palace Museum Cultural Creation" and "Palace Museum Taobao" are not the same family. How can they tear them up?
Upon inquiry, Taobao is operated by Beijing Shangchao creative souvenir Co., Ltd. and authorized by the cultural service center of the Palace Museum to develop cultural and creative products and share the profits.
As for 'Palace Museum Cultural Creation', according to the business license of tmall online shop operator, it belongs to the Palace Museum press. The Palace Museum press is a public institution directly under the State Council.
Search "Palace Museum Taobao" in Taobao app, and match tmall's official flagship store and "Palace Museum Cultural and creative flagship store" at the top.
To find the "Forbidden City Taobao", you have to choose shop search, which is the enterprise shop certified by Taobao.
The opening time is not the same. Taobao in the Forbidden City is much earlier. It was settled in 2008, while cultural innovation in the Forbidden City will be in 2016.
The microblog certification of Taobao is the official microblog of Beijing Palace Museum Cultural Service Center.
According to industrial and commercial data, Beijing Palace Museum Cultural Service Center is a state-owned enterprise funded by the Palace Museum 100%.
Let's take a look at the business certification qualification of Taobao, which is operated by Beijing Shangchao creative souvenir development Co., Ltd.
This company is a private enterprise funded by three natural persons. One part of its business is to develop cultural and creative products of the Forbidden City.
On the official website of the Palace Museum, under the "cultural creation" section, there are direct links to the "cultural creation flagship store of the Palace Museum" and "Taobao of the Palace Museum", which can be seen that they are officially recognized. However, on the home page, only 'the Palace Museum Cultural and creative flagship store' is displayed.
Some netizens used the script of palace fighting drama to make it clear that "Taobao in the Forbidden City" is the eldest son of the commoners, and "cultural creation in the Forbidden City" is the second son of the commoners.