What's the turnover of the 2018 JD double 11? From 00:00 on November 1 to 24:00 on November 11, 2018, the total order amount of JD 11.11 global good goods Festival exceeded 159.8 billion, 32.7 billion more than last year. It seems that Jingdong also has its own loyal fans.
At 22:56 on November 10, JD announced that the total order amount of 11.11 global good things Festival exceeded 100 billion yuan. According to this calculation, the total order amount of JD was nearly 60 billion yuan on the double 11 single day.
At 09:36 this morning, the total order amount of the 11.11 global good things festival in Jingdong exceeded the record of 127.1 billion yuan of 11.1-11.11 in 2017. According to big data of Jingdong, since November 1, up to 24:00 on November 11, more than 90% of the service orders of integrated logistics warehouse and distribution services of Jingdong have reached the current day and the next day.
According to Jingdong data, Sichuan users' consumption ability improved significantly during the "11.11 Jingdong global good things Festival". As of 14:00 on the 11th, Sichuan's cumulative consumption amount ranked 6th in China, and the year-on-year growth rate ranked 23rd in China. At the same time, Jingdong exposed the list features of Sichuan users' chop hands' in Jingdong. Statistics show that the top 5 cities with the strongest purchasing power in Sichuan are Chengdu, Mianyang, Deyang, Nanchong and Leshan.
Compared with other provinces in the country, the fast, accurate and ruthless Sichuan sister has shouldered the banner of consumption. In the promotion, the proportion of female users in Sichuan is 5% higher than that of the whole station, and the average age of users is also 0.31 lower than the national average age.
From the perspective of order volume, Sichuan users mainly spend on food, beverage, alcohol, clothing, mobile phone digital. In addition, the proportion of orders for cosmetics, pet care, home furnishings and kitchenware far exceeds that of other categories. Potato chips, diapers and cooking oil occupy the main position in the list of Sichuan users, and down jackets, thermal cups and Bluetooth headsets are also preferred.
The trend of users in Sichuan to be comfortable and enjoyable is becoming more and more obvious, and the preference for 3C digital and Apple products is far more than other categories and products. Among all the hot products, iPhone x tops the list, followed by Xiaomi 6x, iPad, iPhone 8 plus and iPhone 8.
During the shopping festival, the agricultural specialty of Sichuan Province was sold to the whole country through Jingdong. Salt source tangxin apple, Pujiang Huangxin kiwi fruit, Sichuan citrus, Sichuan Jintang navel orange, Meishan Dongpo Hongxin pomelo became the most popular specialty.
Double 11 witnessed the tide of consumption upgrading, and the demographic dividend boosted Sichuan consumers' ability to shop in the developed coastal areas. Sichuan ranked fourth in the list of 'the most powerful provinces and regions', up one place from last year.