Before the double 11, tmall's activity intensity this year can be said to be quite large, and it has changed its pattern to attract consumer groups. After 0:01 on the 12th, Jingdong announced the double 11 transaction volume in 2018: 159.8 billion yuan, once again setting a new record, an increase of 25.7% compared with last year's 127.1 billion yuan. On November 11, 2018, Jingdong orders more than tmall? What is the total amount of orders placed by JD on November 11, 2018?
It should be noted that the period of JD statistics is 11 days, that is, from 00:00 on November 1 to 24:00 on November 11, 2018. It is different from tmall on November 11.
Of course, considering that a large part of tmall's orders are delayed to trade on double 11, it can't be said that JD's trading volume in ten days is not as good as tmall's trading volume in one day.
At present, Jingdong has not released a more detailed list of brands and trading volume. From the data earlier today, during the 11.11 global good things Festival this year, JD home appliances, mobile phones, computer digital, books, entertainment, life travel and other business sectors have made gratifying achievements.
Since November 1, the sales volume of various categories of household appliances has been booming, especially the growth of medium and high-end household appliances and improved household appliances. Since 0 o'clock on the 11th, the sales volume of air conditioning category has exceeded 100 million yuan in only 40 seconds. The performance of refrigerators and washing machines is also quite eye-catching, with sales of more than 300 million yuan in just three minutes. The flat panel TV, which can best reflect the consumption upgrading of home appliance industry, sold more than 100 million yuan in 36 seconds on the 11th.
In the field of Jingdong communication, the sales of brands such as Yijia, Huawei, Xiaomi, vivo, oppo, glory, apple, Samsung, Nokia, Lenovo, Nubia and 8848 in "crazy 2 hours" are all over 180% year on year, the annual sales of flagship mobile phones Huawei mate20 series, glory magic 2 and Xiaomi mix 3 are all over 10 million in 10 seconds, and the sales of game mobile phone categories are four times the average in October, black shark Red Devils and Rog are favored by consumers.