In the early morning of November 12, the digital large screen of Shanghai World Expo Center, which has been beating wildly for 24 hours, was finally set at 213.5 billion, and the crowd started to scream again: since the first "double 11" held in 2009, the transaction amount of tmall's "double 11" increased more than 4000 times in ten years. So what's the trading volume of the double 11 over the years? Let's review it.
Sales introduction of double 11 over the years
In 2009, the sales volume of double 11 was RMB 50 million, involving 27 brands.
In 2010, the sales volume of double 11 was 936 million yuan, involving 711 stores.
In 2011, the sales volume of tmall's double 11 was 3.36 billion yuan, with a total of 5.2 billion yuan from Taobao and tmall and 2200 stores participating.
In 2012, the total sales of tmall and Taobao reached 19.1 billion yuan, including 13.2 billion yuan of tmall and 5.9 billion yuan of Taobao.
In 2013, the sales volume of double 11 was 35 billion yuan, which took 13 hours to exceed the total sales volume of 191 billion yuan in 2012.
In 2014, the sales volume of double 11 was 57.1 billion yuan. As the first double 11 after Alibaba's listing, it exceeded the total sales volume of 35 billion yuan in 2013 in 13 hours.
In 2015 tmall global carnival, the trading volume of the whole day exceeded 91.2 billion yuan, of which mobile accounts for 68%;
At the 2016 shopping carnival, 120.7 billion transactions were completed;
In 2017, the final turnover of the double 11 global carnival was 168.2 billion yuan, and the wireless turnover accounted for 90%;