It's said that the movie industry is facing a huge subversion, and all ticket supplements will be cancelled! In the past, e-commerce relied on ticket supplements to pull users. According to the pre-sale, it can even affect the arrangement of films, and the cinema has no voice in users. Now it's going to kill the cat's eye to search for tickets. I don't think we'll see any cheaper movies in the future.
Today, the Ministry of culture and the film bureau have announced the new rules, which will be implemented on October 1. The new regulations include: 1. Stop all online ticket supplements, including the third party and the theater's own channels, but excluding offline ticket sales; 2. The third party's online ticket sales service fee is no more than 2 yuan (including the ticket system), and the theater / film cast is not allowed to participate in the distribution; 3. The film without the public screening license will not be able to carry out pre-sale; 4. The settlement cycle for the theater on the online ticket sales starts from October 1 this year It will be settled within 8 days, and it will require immediate settlement in November next year. However, according to Sina entertainment reporters, at present, the e-commerce platform and the cinema have not received the exact notice, and its authenticity remains to be examined.
As soon as the news came out, it attracted the attention of all parties. If the above policies are true, it means that in recent years, a large number of low-cost tickets of 9.9 yuan and 19.9 yuan driven by ticket subsidy will not appear in all online ticket sales channels; on the big side, online ticket subsidy has become a history, and the most direct market reaction is that the box office of pre-sale will definitely plummet, and the market of important schedule may shrink significantly. In addition, online platforms such as Maoyan and taopiao may lose their advantages, and the layout of the cinema will be rewritten. Third, theaters can't charge service fees, and their operating performance will lose a net profit source.
However, according to the reporter, the e-commerce platform and the cinema have not received the exact notice yet, and the authenticity of the new rules still needs to be examined.