Recently, Taobao quit the activity of Taobao 88vip. Members with a value of more than 1000 can open it at 88 yuan a year. What is Taobao's value? How to improve Taobao's value?
What is Taobao's naughty value?
"Naughty value" is generated based on the daily behavior of users. It is based on the value generated by your shopping. This data can make you have a better shopping experience on Taobao, as well as many exclusive privileges.
After the launch of "naughty value", Taobao members also started a new round of PK. It is revealed that within 7 days after the launch, more than one million users will participate in the naughty value PK competition, with an average of more than 7 PK per person per day. It is understood that the PK competition will end on July 22, and the final winner will get two tickets to and from Rio, tickets for the Olympic Games and free hotels. 'this is the first activity after & lsquo; mischievous value & rsquo; goes online. There will be more and more activities in the future.
Mischievous value subdivides the general level concept in the original ‘ VIP system ’, and divides the three core indicators of purchase, interaction and reputation, which helps us to find the users we really want to encourage, and is also an important way for Taobao to realize ‘ community-based ’ and ‘ content based &rsquo.
How to improve their naughty value?
The "naughty value" is not fixed. It analyzes and calculates the user's behavior data in the past 12 months. The system will update the score on the 8th of each month. Purchasing power, interaction index and shopping reputation are the core basis of its calculation.
'when the purchasing power is similar to the shopping reputation level, the more active users are in the shopping evaluation, baby sharing, community posting, asking everyone and other communication areas, the faster the interaction index will rise and the higher the & lsquo; naughty value & rsquo. 'Jiang Fan said frankly that in the calculation model of' naughty value ', in addition to purchasing power, users' interaction behavior is also the most easy to increase points.
However, the "naughty value" is based on the daily behavior of users, which can not be achieved overnight. In the end, purchasing power, interaction index and shopping reputation score will be summarized and calculated into & lsquo; naughty value & rsquo;. Good shopping habits, evaluation and sharing will effectively help increase scores, but a bad shopping record will also directly reduce scores. In other words, shopping on Taobao also requires a good shopping experience. Positive comments and sharing of goods can improve your Taobao naughty value~~