The "top Chinese visual effect blockbuster" which is said to cost 750 million yuan and took six years to build, only gained 40 million box office in three days after its release, and the Douban score dropped to 3.1. What's the matter with three days after it was released, and then it was withdrawn? Will Asura be released again?
To be fair, the 750 million may not be all for money laundering, as the angry and demoralized audience said.
The long list of special effects companies in the subtitles at the end of the film lasts for ten minutes, which shows that they have really lost their blood. The audience who has seen the film also said that some special effects production is conscience.
As for the interpretation of the stop show, many people think that this is the avoidance made by Asura's side in order to avoid being buried by peers in a strong summer program. It's true that "I'm not the God of medicine" has made a great leader, and has potential hot money summer archives such as "the richest man in Xihong city" and "a good play", which is really competitive. We can really think twice about the film that has not been set.
However, with the film quality of Asura, it's no help to change the schedule.
After its release on July 13, Asura almost got a low score of 3.1 stars in Douban without any suspense, and made such two major ticket platforms as cat's eye 4.9 points and ticket panning 8.4 points. The film's public relations action is very fast. A statement directly denounced the industry's shortcomings and placed itself as a weak, lonely and helpless victim. Six years of film production is slow, and the two-day statement is very fast.
The problem is that Asura is not weak or lonely. The film takes six years to build, with an investment of 750 million yuan (more than 100 million US dollars). Its hard power is very strong on the surface.
And the cast is not alone. Although director Zhang Peng is far from a big name, the screenwriter Yang Zhenjian once served as art director and marketing director in "painted skin" and "painted skin 2". As we all know, these two films are milestones in the history of Chinese film box office. As for the leading roles of Wu Lei, Liang Jiahui, Liu Jialing, Zhang Yishang, Feng Jiayi, Mingdao, Dong Qi, dobujie, etc., there is no lack of familiar faces, and it is not too much to say that "star joining".
"Asura" may really be using the ideas of six years ago to make movies. A lot of audience expressed their regret at the time of banter: if born three years earlier, it might appear less noisy in a lot of domestic rotten films.
There are many reasons for Asura to become a bad film. Lei Ren's three head shape, no matter in propaganda or in the cinema, will never please. The theme of "Chinese fantasy" is even more dangerous. It has been proved that the film has not made any breakthrough. As for the fragmentary plot, we can see from the numerous passages in the film review -- for the bad film, the drama is glorious and the betrayal is shameful.
In the three years of the rise of mainland films, Asura may have the last national card to play. The problem is that the only card left is lost by the crew. This film is like a big pot imitation and imitation of the classic IP such as the Lord of the rings, the game of power, and Afanda. I am afraid no Chinese can see a little cultural identity.
Friends who haven't read it, I suggest you stop reading it. In the history of film, there are not many films that can be successful after a long time. Asura is just another one that stinks out.
Friends of culture, content and creative industries, please remember that if you don't have the strength to skip tickets, you need to meet the end of low ticket.