France won the World Cup last night. It is estimated that many netizens cheered because they bought the products of vantage flagship store. In March this year, vantage signed a contract with France national football team and became its official sponsor. During the world cup, vantage launched the "France team wins the championship, vantage refunds the whole fund" activity, promising that if the French team can win the world cup, consumers who buy vantage's "winning package" designated products will get a full refund.
Now that the 2018 Russia world cup is over, France really won the championship!
Huadi also said that he could do it. Before the final, the official announced the whole process of refund and started immediately after the competition.
Conditions for full refund:
1. The payment time of the order is from 0:00 on June 1 to 22:00 on July 3, 2018.
2. The invoice is issued from 0:00 on June 1 to 24:00 on July 4, 2018.
3. Confirm the purchase of the "champion package" from the official authorized store of vantage online, including the smoke stove package, water heater, dishwasher.
The specific time flow is as follows: from July 16 to 24, qualified consumers will feed back relevant information to vantage, from July 17 to 31, vantage will review it, from July 20 to August 1, the full payment will be refunded, and from August 2 to 6, the follow-up processing will be carried out.
Among them, during the activity period from June 1 to 30, the same user ID is limited to two sets of products of the same model to participate in the activity, and the extended activity period from July 1 to 3 is limited to one set.
According to the previous announcement of vantage, during the activity period, the retail sales of offline and online channels of vantage are expected to be 700 million yuan and 300 million yuan respectively, with a year-on-year growth of 20% and more than 30%, and the sales of the designated products of "winning the title and returning the whole fund" accounted for 7% and 9.67% respectively, with a total of no more than 79 million yuan.
In other words, Huadi shares only spent less than 80 million yuan, about 8% of the sales volume, and completed a beautiful marketing. Compared with those brands that often sponsor the world cup by several hundred million yuan, it can be said that they made a lot of money.