Some time ago, Didi drivers had frequent accidents, which had a great impact on the company's brand reputation. So didi special car wants to restore the public image and make the public know itself again by this name. What should didi special car be called? This morning, Didi officially announced that the brand service of the special car will be upgraded, and didi special car will be renamed Li orange special car and will be put into an independent app. Well, why did you change its name to limousine?
Why didi car suddenly changed its name to Li orange car
Because of the frequent accidents of didi driver some time ago, its brand reputation has been greatly affected.
"Courtesy" refers to the service core of the special car is to give the best courtesy to users, while "orange" and Didi's orange image belong to the fruit Department, which conveys a healthy and dynamic brand image. In addition, 'Li Orange' homophonic 'mileage', which means' courtesy every mileage '. In addition to the name change, the service of special vehicles has also been greatly upgraded. We not only set up an independent customer service hotline to provide 24-hour Chinese and English services, but also provide more personalized services for users, such as providing disposable raincoats, air purifiers, massage chairs, etc. And public welfare services such as baby car and guide dog car will be launched in succession.
In 2017, Didi established the goal of "special vehicle winning", implemented the certified driver mode, standardized the special vehicle service process, conducted all-round training for drivers, and set up a new benchmark for special vehicle industry service. In 2018, limo's mission is to upgrade from "special car winning" to "special car winning", that is, to achieve all-round leading in scale, products, services, brands, etc. It is reported that after the brand upgrade, the service of limousine will also be upgraded. The upgraded version of baby car 2.0, which focuses on children's travel, and the delicious car with restaurant and other services will be launched one after another. After the barrier free car, Li orange will also launch a guide dog car to help the visually impaired people travel smoothly and extend the public welfare properties of didi products.
In addition, in order to ensure the user experience, limousine set up an independent customer service hotline to provide 24-hour Chinese and English services. And it will also create more intimate and detailed personalized services based on the original special vehicle service standard "Eight Golden items", such as providing more travel service equipment: disposable raincoat, air purifier, massage chair, etc. In addition, the joint credit card issued by Li orange and China Merchants Bank will soon be available to provide users with multiple preferential rights and diversified financial product services.
According to Cheng Wei, CEO of didi travel, China's future travel can't be understood by the whole world just because it's convenient and cheap. Our travel is respected by the whole world. It must be because of our services.
In addition to the special car, Didi has launched the luxury car of "five-star service"; the express car premium has also implemented six major service guidelines, such as "don't disturb during the trip"; Didi's driving agent "has become the first choice of the majority of car owners by virtue of professional services. In the future, improving service standards and continuously creating value for users will become the core goal of Didi.
What's the difference between the express train and the special train in didi taxi
1. Didi Express has no starting price. Didi special car has starting price. And didi express does not take the driver's money, but also subsidies to the driver, Didi special car to give the company a 20% commission, Didi special car has a starting price and a kilometer are more than 2 yuan.
2. Didi special vehicle is positioned in the middle and high-end groups, focusing on the middle and high-end business vehicle service market. The vehicles and drivers are from legal and qualified car rental companies and driver labor companies, which have been strictly screened, reviewed and trained at all levels.
3. Each special car is a medium and high-grade car with a price of more than 200000 yuan. The driver's master wears uniform, provides standardized business etiquette services throughout the whole process, gets on and off the car to open and close the door actively, and carries luggage. The car is also equipped with free chargers, drinks, dry and wet paper towels, umbrellas, exclusive cushions for children and the elderly and other travel necessities.
4. Didi express is positioned in the mass market, and most of the vehicles are ordinary entry-level vehicles with a price of about 100000 yuan.