Original title: Hongmao medicine wine responds to four questions, saying that the experiment shows that 'only after drinking 165 Jin a day can it be poisoned'
It will take about 30 minutes to walk along the wall of Hongmao medicine wine factory.
This simple looking factory produces liquor in front of it and medicine liquor in the back. It is one of the two pillar enterprises in Liangcheng County, Inner Mongolia Autonomous Region and a big tax earner. According to the report on the work of Liangcheng County Government in 2018, the retail scale of Hongmao liquor has exceeded 7.5 billion yuan.
At the end of 2017, Tan Qindong, a doctor in Guangzhou, sent a message saying that Hongmao liquor was a "poison from heaven". Hongmao liquor company called the police, and Tan Qindong was arrested by local police across provinces. After more than three months' detention in the detention center, he was released on April 17 this year for bail.
Hongmao liquor, originally named "magic medicine" because of the advertising bombing, has gained unprecedented attention from the public because of the cross province arrest.
Back to the beginning of the question, is the safety and efficacy of Hongmao liquor reliable?
On April 16, Wang Shengwang, general manager of Hongmao pharmaceutical wine company's production center, and Han Jun, assistant general manager, received an exclusive interview with surging news in the factory office.
They said that Hongmao liquor is a national traditional Chinese medicine protected variety, so the clinical experiment data and toxicology experiment data can not be disclosed, but these data have been reported to the Inner Mongolia food and Drug Administration and the former State Food and drug administration.
Wang also said Hongmao liquor is very safe and has low toxicity. 'whether a drug is toxic to human body depends on its intake. When is it poisonous? According to the toxicology experiment, a person drinks 165 Jin of Hongmao medicine wine a day. '
Wang Shengwang said that Tan Qindong's Cross provincial arrest was just an 'accident', 'if he didn't say it was a poison, we would not sue (should be called the police). 'after the alarm, whether the police are civil or criminal cases is based on the law. He said the company did not put pressure on the police.
Wang also denied that employees of Hongmao pharmaceutical and wine company had participated in the operation of Liangcheng County police to arrest Tan Qindong from other places
Why is it Tan Qindong? 'he's the first.'
Wang Shengwang said that Tan Qindong made 'too much', 'you said Hongmao medicine wine is a poison, which is too vicious. In the history of 279 years, no one said it was a poison. It's up to you to say it was a poison. '?
Wang denied whether Hongmao pharmaceutical liquor company had sent personnel to participate in the cross provincial arrest. He said, 'public security, what are we involved in? We just reported the case. '
Wang Shengwang also denied that Hongmao pharmaceutical Liquor Co., Ltd. was responsible for the police's handling of the case, saying that "the public security system can only pay the taxpayer's money, and he asked us to give the cost, so it's ok?"
Netizens recently flooded the official microblog of Hongmao medicinal wine with comments that "Hongmao medicinal wine is a poison". Wang Shengwang commented that this is called "the ignorant are fearless" and "you are not responsible for your words and deeds.". If you lose once, you may not do it next time '.
Will Hongmao wine industry deal with these netizens like Tan Qindong? Wang Shengwang said, "it's also the public security to catch it, not us. We can only report it. After reporting the case and obtaining evidence, if they can catch it, they must. '
Will the tan Qindong case be a step in Hongmao's brand maintenance plan and even the listing plan? Wang Shengwang denied it and said that this was only a case. The enterprise was' unwilling to do this', but 'forced to do nothing'.
Wang Shengwang said he understood that there was no plan for Hongmao medicinal wine to go on the market for the time being, and there was no roadmap for it to go on the market within two or three years. He believes that it is a more ambitious goal than going public to make the enterprise solid and keep going.
However, according to the daily economic news report, the information disclosed by the regulatory bureau of Inner Mongolia Autonomous Region of the CSRC in August 2017 shows that Hongmao Guoyao (formerly known as Inner Mongolia Hongmao Pharmaceutical Co., Ltd.) intends to issue shares for the first time and go public. On July 31, 2017, it signed a coaching agreement with China Galaxy Securities Co., Ltd. and filed it on August 1, 2017.
The sculpture of Wang Jitian in Hongmao medicine wine factory, the company called Wang Jitian the creator of Hongmao medicine wine.
Response to clinical data: clinical experiments and toxicity experiments have been conducted, but the data do not need to be published
Compared with the overwhelming advertising, the clinical trial information of Hongmao liquor is almost unknown to the outside world.
Wang Shengwang said that Hongmao medicinal wine has indeed done clinical experiments and toxicity experiments, but these experimental results and data 'do not need to be published', because the medicinal wine is a national traditional Chinese medicine protected variety, which needs to be kept confidential, 'when the professional department comes to check, it will be ok'.
Han Jun said the data were 'submitted to the food and Drug Administration of Inner Mongolia Autonomous Region and the State Food and Drug Administration'. If consumers want to know the results, they can find these government departments, and the company does not disclose the data.
Also not disclosed is the number and source of leopard bones used by Hongmao liquor factory every year.
According to the list of species of national key protected wild medicinal materials, the medicinal materials' leopard bone 'come from feline animals and leopards, including clouded leopard and snow leopard, both of which are national first-class protected animals, and are listed in Appendix I of the Convention on international trade in endangered species of Wild Fauna and Flora, which prohibits commercial import and export trade.
Wang Shengwang and Han Jun both insisted to surging news that the source of the leopard bone used by the company was' legal ', which was purchased from the designated legal unit after the application was approved, and these leopard bones were the stock of those wild animals' before being listed in the protection list'.
The State Food and Drug Administration issued a notice on the evening of April 16, asking Inner Mongolia food and drug administration to instruct Hongmao pharmaceutical liquor company to explain the safety and effectiveness of drugs concerned by the society.
Wang Shengwang said that the curative effect of Hongmao medicinal wine is very clear, which is based on the results of clinical experiments. Its effects include expelling wind and removing dampness, tonifying qi and unblocking collaterals, relaxing tendons and activating blood, strengthening the spleen and warming the kidney, and therefore its indications are determined. But these indications are different from the names of diseases in western medicine, not like diabetes and cardiovascular diseases.
He and Han Jun both said that Hongmao liquor is an over-the-counter drug with good safety. People can judge whether it is suitable for themselves by looking at the instructions and the contents of the outer package, and do not need to use it under the guidance of pharmacists.
The measures for the classified administration of prescription drugs and over-the-counter drugs (for Trial Implementation), which came into force on January 1, 2000, stipulates that the retail enterprises of class a over-the-counter drugs must have a drug handling enterprise license. In other words, the drugstore can only sell the class a over-the-counter drugs such as Hongmao liquor.
But in many retail stores in Liangcheng County, the surging news found Hongmao liquor for sale. Wang Shengwang and Han Jun said it was a violation of the rules and could be reported.
What side effects might Hongmao liquor cause? Wang Shengwang said he couldn't answer it because he didn't come from traditional Chinese medicine.
'whether a drug is toxic to human body depends on its intake. When is it poisonous? According to the toxicology experiment, a person drinks 165 Jin of Hongmao medicine wine a day. Wang Shengwang said that in the relevant toxicology experiments, the researchers used mice and dissected them to determine the poisoning of various organs of mice.
It has been commented that the formula of Hongmao medicinal wine violates the taboo of traditional Chinese medicine, namely "18 anti". There are 18 kinds of drugs in the literature, so it is called 18 anti drugs. ）Therefore, it is toxic and may cause death.
Wang Shengwang responded that many traditional Chinese medicine prescriptions have violated the taboo of "18 anti", and the theory of mutual generation and mutual elimination of traditional Chinese medicine can solve this problem.
Responding to advertising violations: it's dealers, not Hongmao liquor company
Advertising bombing is the marketing tool of Hongmao medicine wine. With the increase of advertising expenses, the sales volume of Hongmao medicine wine continues to rise.
However, a large number of illegal and false propaganda reported by various regions is a major focus for public opinion to question Hongmao liquor.
According to the report of health times in August 2017, incomplete statistics of announcement documents in the past decade show that Hongmao pharmaceutical liquor has been reported as illegal by 25 provincial and municipal food and drug administration departments in Jiangsu, Liaoning, Zhejiang and other 25 provinces, with 2630 illegal times and dozens of sales suspension.
On April 16, 2018, the State Food and Drug Administration (SFDA) announced that it required the Inner Mongolia food and drug administration to instruct Hongmao pharmaceutical liquor company to explain to the society the causes and problems of the punishment of false advertisements by local regulatory authorities in the past five years.
Wang Shengwang explained to surging news that it depends on who is punished and notified, usually the local distributors - because these advertisements are put by local distributors, not Hongmao pharmaceutical liquor company. He said the company only advertised CCTV and some local TV stations.
However, Wang also admitted that the contents of these advertisements were provided by Hongmao pharmaceutical liquor company to local dealers. However, before the advertisements were launched, what changes had been made by dealers and how to use these contents were 'unknown'.
Wang Shengwang said that the advertisements provided by the factory are 'legal and compliant' with the approval number of drug advertisements. Information on the official website of the State Food and drug administration also shows that Hongmao pharmaceutical liquor has obtained 1192 approval numbers for drug advertisements beginning with the word "Meng".
According to Wang Shengwang, in order to obtain these advertising approvals, it is necessary to first go through the preliminary examination of Inner Mongolia food and drug administration, and then report to the former State Food and Drug Administration for approval, and then the advertisement can obtain the approval number. However, as long as the content of the advertisement is modified by one word, it may need to be re approved, which is one of the reasons for the large number of advertising approvals of Hongmao pharmaceutical liquor company.
Han Jun said that 2008 was a watershed year, after which Hongmao pharmaceutical wine had no advertising violations. In October 2017, Inner Mongolia food and drug administration also reported that since 2008, the summary, announcement and announcement of illegal advertisements published on the website of the former State Food and drug administration have not involved Hongmao liquor.
On April 16, 2018, the State Food and Drug Administration announced that it is also required to implement the responsibility of territorial supervision, strictly approve drug advertisements, strictly express and approve drug advertisements in accordance with the text specified in the instructions (functional indications), not exceed the text content of the instructions (functional indications), and not mislead consumers.
Response to adverse reactions: on average every year, the number is small
Hongmao liquor has been deeply branded in Liangcheng County.
In addition to Hongmao liquor outlets, a high-end hotel in Liangcheng County has set up a special area in the lobby, Hongmao health wine shop, to display Hongmao liquor related products. Some meetings and receptions of the local government are often held in this hotel.
In the work reports of Liangcheng County Government in the past four years, Hongmao pharmaceutical industry and its rising tax revenue are mentioned. In 2014, the tax paid in exceeded 30 million yuan, in 2015, the tax revenue was nearly 60 million yuan, in 2016, the tax paid in increased by 50.8% year on year, and in 2017, the tax paid in reached 350 million yuan.
On the evening of April 16, the State Food and Drug Administration reported that relevant experts had been organized to demonstrate the transformation of Hongmao liquor from over-the-counter drugs to prescription drugs. The circular requires Inner Mongolia food and drug administration to implement the responsibility of territorial supervision, strictly examine and approve drug advertisements, and strengthen supervision and inspection.
In the eyes of local government, the announcement is a blow to Hongmao pharmaceutical wine, and its sales and profits and taxes are likely to decline.
However, Han Jun, assistant to the general manager of Hongmao pharmaceutical wine production center, disagreed with the above view and said the circular issued by the State Food and drug administration was a 'good thing'. He said the circular at least helped Hongmao "explain the origin of OTC approval".
However, when the over-the-counter drugs are changed into prescription drugs, they cannot be advertised in the mass media, which is not a blow to Hongmao liquor?
Han Jun said no