Even some people will spend tens of thousands or even hundreds of thousands to buy home just for collection, but there are reports that Maotai spends 200 million yuan to fight against counterfeits every year. It can be seen that the counterfeits are not so few. So how to distinguish the real and fake Maotai liquor?
Maotai Liquor's crackdown on counterfeits costs 200 million yuan a year
Renhuai City, Guizhou Province, has always been the "Chinese wine capital" in the mouth of the Chinese people. The well-known Maotai liquor from Guizhou Province, China, comes from here. Unexpectedly, there is a complete fake Maotai liquor industry chain from production to packaging. Here, the Maotai liquor with a market value of 1800 yuan can be bought for only 200 yuan, and it's hard to distinguish the true from the false! According to the visiting reporter It is said that these dens selling counterfeit Maotai liquor do not only appear in Guizhou. According to the case of counterfeit Maotai, it has involved 25 provinces and cities. In recent years, the crackdown on counterfeit Maotai has never stopped. In a number of judgment documents, Maotai said that it has invested more than 200 million yuan in anti-counterfeiting and anti counterfeiting of Maotai liquor every year. What's terrible is that there were also internal ghost project managers who stole more than 7 million pieces of anti-counterfeiting data, and now they have been punished. Under such circumstances, how can consumers distinguish the real and fake Maotai liquor?
How to identify the authenticity of Maotai liquor?
1. Trademark identification
The trademark of real Maotai liquor is smooth and flat, with clear font color and pattern, while the counterfeit products are rough and fuzzy.
2. Identification of bottle mouth spray code
The spray code is located on the bottle cap of Maotai liquor and consists of three lines of numbers. The first line indicates the date of manufacture, the second line indicates the batch number of manufacture and the third line indicates the serial number of manufacture. Consumers can call the identification consultation number to check the three lines of data. Among them, if the factory serial number is 5 digits, three lines of data are unique, and it is easy to know whether it is true or false. If there are two bottles of wine with the same three lines of data, one bottle must be false; if the factory serial number is 4 digits, it is normal if there are two bottles of wine with the same three lines of data. This is one of the company's means to prevent cross shipment.
3. Identification of anti-counterfeiting mark
The anti-counterfeiting mark is located on the bottle mouth and adopts the most advanced anti-counterfeiting technology. Each case of Maotai liquor is attached with anti-counterfeiting recognizer and operation instructions. When the recognizer is near the anti-counterfeiting mark, some special patterns and effects will appear. If the Chinese pinyin letter Maotai appears, shake the recognizer, these words will appear. Full of dynamic, fake anti-counterfeiting logo will not appear the above words, and there is no dynamic.
4. Anti counterfeiting telephone
Identify that there is a barcode on the outer package of each bottle of Maotai liquor, uncover the surface of the barcode, you can see the only 8-digit telephone anti-counterfeiting code that can not be repeatedly inquired, dial the anti-counterfeiting phone, and operate according to the voice prompt, then you can get the query result of whether it is a genuine product.
When the above method is still unable to confirm the authenticity of the wine, you can call the identification consultation number, and the company's personnel will help the buyer identify.
In addition, consumers should pay special attention to the counterfeit "Maotai" when purchasing Maotai liquor. Counterfeiters are nothing more than playing Maotai. Misleading consumers.
In order to facilitate consumers to consume at ease, Maotai Liquor Co., Ltd. has also authorized hundreds of National Liquor Maotai stores or counters with unified logo in various large and medium-sized cities across the country, suggesting consumers to purchase at the stores or counters.