Enterprises have products, set a reasonable price, and the next step is to do channels. Investment promotion and industry exhibition are the fastest way to establish channels and develop dealers, which are welcomed by many manufacturers. Generally speaking, there are three main forms of investment promotion. Let's go and have a look with Xiaobian!
The first is that the manufacturer auctions the regional distribution right of its products to a certain dealer through competitive bidding. In order to obtain the distribution right of the product (generally the regional exclusive right), the dealer must pay a certain amount of 'purchase right fee' to the merchants (the fee for buying the regional distribution right, rather than the payment for goods, which is the form of 'life nuclear energy' in the same year). Generally, this form is adopted by the big names And manufacturers and famous brands, at present can do this step of the product has been very rare;
The second is the manufacturer's bidding, but the dealer only needs to pay for the goods (usually the dealer who promises large sales and high first payment wins the bid) and pay the "purchase right fee". For example, the "Harbin magnetic five element needle" and "Tonghua Jinma" take this form, which has become the mainstream approach of some famous manufacturers to attract investment;
The third is that the manufacturer determines the first purchase amount of each region and the rules of the game to operate the market in advance, and the greater option is in the hands of the dealer. Generally speaking, as long as the dealer can accept the conditions of the manufacturer, the merchants will also "accept the incoming, and sometimes lower the conditions specified in advance.". At present, the vast majority of small and medium-sized manufacturers or new brands adopt this way.
In addition, some merchants also use some new terms such as "franchising" and "strategic alliance", but the essence of them is nothing more than the three investment strategies mentioned by the above editor and everyone. You may as well study them carefully!