Which is cheaper, double 11 or double 12, is it really more cost-effective?
4hw.org: the dust of double 11 just disappeared. How is your wallet? Don't worry. If you haven't cut your hands, double 12 will come again. Many people think that double 11 is the climax of online shopping. In order to make up for the missed products of some customers, double 12 has more activity. Is it true? Which is cheaper? What's the most cost-effective way to buy double 12? The following is small Let's have a look!
E-commerce: less interest
The strength of the activity is inferior to that of "double 11"
"Double 12" is coming soon, the promotion ads of e-commerce are very hot. Yesterday morning, reporters opened taobao.com, Jingdong Mall and other shopping websites to see that the promotion of "double 12" activities has come out, and even the home page of some video websites also default to link "double 12".
Mr. Huang, who lives in the back of Xiling, has opened an online shop for five years and specializes in selling brand men's wear and shoes. This year's "double 11", his sales volume broke the record again. For "double 12", Mr. Huang is also well stocked and is ready to continue the sales promotion mode of "double 11" for shipment. He hopes to have another sales climax before the end of the year.
However, Mr. Huang admitted that he was too busy and tired for a period of time after the "double 11 & RS" every year. According to previous experience, the effect of "double 12" is much worse than that of "double 11", which is a little bit beyond one's means. '
Ms. Jiang, a citizen, has been engaged in fashion women's wear on Taobao for many years. This year, she focused on wechat circle of friends. She did preferential activities on wechat in advance on "double 11", which made a small fire. But the "double 12" campaign hasn't been planned yet. 'last year I had high expectations for the & lsquo; double 12 & rsquo.
We think that the performance can be comparable to the & lsquo; double 11 & rsquo;. Therefore, we have increased capital investment, but the sales performance is far worse than expected, resulting in losses. Ms. Jiang said that with the lessons of last year, this year's "double 12" does not plan to do any large-scale promotions except for some simple new product promotion.
Buyer: the wallet is flat
The discount is not very friendly
'& lsquo; double 11 & rsquo; did a lot of shopping. They bought all the household appliances and winter clothes, which cost a lot of money. They didn't plan to do anything about it, but they could start with the cheap things. "Said Ms. Lin, an online shopping talent.
The reporter interviewed several people who usually like shopping online at random and found that their enthusiasm in the face of "double 12" was obviously much less than that of "double 11". Ms. Zhang, a citizen, would hang out on the internet almost every day. She told reporters that "double 11" was an all night shopping spree, with more than a dozen bills.
Recently, I have paid attention to the "double 12" promotions, and the promotion intensity is really not as strong as the "double 11". I have bought all the clothes and shoes I need to buy in the & lsquo; pair of 11 & rsquo;. There is no discount on the clothes and shoes I like these days, or only 70% off. '
Lu, another citizen keen on online shopping, told reporters that she and her friends would talk about what to buy before the "double 11", but she almost forgot about the "double 12". '& lsquo; double 12 & rsquo; offers are really not many. Some of my favorite products not only don't have offers, but also have increased prices. I can only say that I'll take a chance and see what I need to find. 'said Ms Lu.
Some industry insiders predict that the marketing effect of "double 11" Shopping Festival will be much worse than that of "double 11" blowout sales data, because consumers' shopping desire has been overdrawn in the past month.
Physical store: no cold