What's the difference between double 12 and double 11 in 2017
4hw.org: the annual double eleven is over. Are you happy to chop your hands? If you don't have an addiction, then double twelve is coming. It's the same preferential activity. Which one is more powerful? What's the difference between double eleven and Double Twelve? Let's have a look.
Which is the bigger discount for double 11 and double 12
Double 11 uses most of Taobao's traffic to rush tmall, while double 12 Taobao only has a part of C stores to play, because:
1. Taobao launched a killing campaign in November and December. In combination with various intellectual property companies, it blocked a large number of C stores. A considerable part of those who were not blocked were given points;
2. According to the double 12 rule, if there is a deduction in the year, you can't participate. You can only send a red envelope to get a coupon...
3. Shuang 12 only cast a little offline advertising. Other online content that seems to be vigorously promoted is essentially driven by Taobao traffic...
4. Before that, everyone said that after autumn, this autumn is the legendary after autumn! One year later, the active small and medium-sized sellers in Taobao C store will be less than 1 / 3 even if they don't halve!
5. In today's double 12, most of the participants are small and medium-sized sellers with several hearts or 1,2,3 diamonds. Why? Because the killing in a big shop results in the deduction of points. The rest is operated by the company. Double 11 has already earned a lot...
What are the differences between double eleven and Double Twelve
First:
Double eleven and double twelve have different strategic positions in the Ali system. Double eleven is authentic. The first e-commerce shopping festival evolved from the one handed dog festival with 11:11 banter by netizens. What about Double Twelve? It's just because of the joy of double eleven. The e-commerce giants want to make another profit. Due to the different strategic position, there must be differences in the preferential intensity. In order to have better transaction data, alibaba will even demand e-commerce enterprises to give out real money and silver to make profits. Obviously, there will be a lot of differences in the double 12. But it's certainly cheaper than daily, not just because of the profits of the double 11
Second:
Time difference, one is just in winter, the other is closer to the end of the quarter after winter. Compared with the double 11, the front line in the warm-up period is relatively short. On the other hand, the time schedule of the double eleventh is basically like this
Preheating period: December 1-8
Additional purchase period: December 9 to December 11
Purchase period: December 12
During the super red envelope activities: December 6 to December 11. Red envelope activity starts at 0:00 a.m. on the 6th