Is your shopping cart full this year's double 11 'countdown? There are many' chop hands' and even 'shopping cart' already full. Just click to place an order when the time comes. But I still want to say about the double eleven, don't be confused by some traps!
However, according to the "double 11" cases of consumers accepted by China's e-commerce complaints and rights protection public service platform, the peak period of consumer complaints is within one month after the "double 11", and the number also shows an increasing trend year by year, with a year-on-year growth of 18.60% in 2015 and 26.27% in 2016. Recently, China's e-commerce research center issued the "double 11" online consumption warning, reminding consumers to pay attention to the "e-commerce special supply", "complimentary cat greasy", "first up then down", "pre-sale trap" and other online shopping "minefields".
E-commerce exclusive supply: one price and one delivery
In recent years, in e-commerce promotion, it is very difficult to find the same product online and offline, and the product dedicated to online sales is called "e-commerce dedicated", which makes it difficult for consumers to obtain real benefits through price comparison, and at the same time, it is also played by "dedicated" products.
The so-called "e-commerce exclusive supply" commodities refer to the products that are specially built for e-commerce by the manufacturers and only circulate on the online trading platform, and slightly different from the products sold in the physical stores. They have two characteristics: one is that the sales channel is single and only sold on the Internet; the other is that the price is preferential. This kind of goods usually make some changes according to a certain product model of the physical store, mostly in order to save costs, so the price is lower than that of the physical store, and the quality will be different.
There are three situations of "e-commerce exclusive supply" goods, which should be identified differently: first, the appearance code of "e-commerce exclusive supply" goods is exactly the same as that of physical store goods. Second, the appearance code of "e-commerce only" products is only slightly different from that of physical stores, and the raw materials of built-in components or products are also slightly different. However, it is difficult for consumers to identify the subtle differences in product model code without careful observation. The three is the "advertisement" picture displayed by the electronic commerce supplier in the online shop, which is exactly the same as that of the consumers in the physical store. The difference between the appearance code of the merchandise and the goods of the entity store is displayed on the advertising picture, and the online shop sales page or the prominent location of the commodity also indicates the "electricity supplier's exclusive supply". The first case is fraud, and consumers can ask for return and compensation according to law. The second and third cases are insufficient information disclosure, and consumers can exercise the right of regret.
Cao Lei, director of the China Electronic Commerce Research Center, reminded consumers that the "e-business" specifically sells products that are similar to those sold in the physical store. It will be found that there are differences in color, interior parts or some functions. In fact, e-commerce products are generally low-priced and slightly inferior in quality. It can be said that "one price one goods". 'e-commerce only' products are generally more in clothing, electrical appliances, shoes and hats, bags and other categories, so consumers need to polish their eyes.
Gifts: can't enjoy after-sales service
One of the common tactics of e-commerce promotion is to provide free gifts with products. In general, if there is quality problem with free gifts, the seller usually refuses the warranty. Take the purchase of small electric appliances delivered by everyone as an example. When consumers purchase refrigerators, they will be given a rice cooker. The refrigerators can enjoy normal warranty, return and exchange services. However, the rice cooker is clearly stipulated that they can't enjoy 7-day return, 15 day replacement, one-year warranty and other after-sales services for quality problems.
The Interim Provisions on the administration of centralized promotion activities of online goods and services clearly stipulates that the commodities sold and supplemented by online promotion operators in the promotion activities shall conform to the provisions of the product quality law, and shall not be sold or supplemented with the commodities prohibited by the state, and shall not be reduced due to the promotion of sales. The "Three Guarantees" service shall be provided for the attached goods. Therefore, this is against the law.
Yao Jianfang, analyst of legal rights and interests of China e-commerce research center, reminded consumers to keep screenshots of the activity pages advertised by merchants before placing an order to prevent merchants from not delivering gifts as promised. The law has already made it clear that gifts should also be guaranteed. There is usually no invoice for gifts, so the quality assurance card becomes the only voucher for the warranty of gifts. When consumers are shopping, they must make the merchants stamp the official seal on the quality assurance card. In this way, if the original factory warranty of gifts such as rice cookers lasts for up to one year, consumers can also enjoy the original factory warranty service with the warranty card.
Rise before fall: silly is not clear
"Double 11" is approaching, the promotion of various e-commerce platforms is booming, different from the previous years, this year's e-commerce promotion activities more test the 'intelligence' of consumers, deposit inflation, full reduction of red packets, direct reduction of red packets, cash coupon, etc., making consumers' silly not clear '.
One of the important reasons why "double 11" creates sales miracles repeatedly is the price advantage. Generally, online businesses will put the lowest price of goods in a year on the day of "double 11". Low price is also the main factor to attract consumers to "chop their hands". In order to make the "double 11" low price, it has become the "hidden rule" of the e-commerce industry. For example, the online sales price of a certain women's dress is 200 yuan at ordinary times, and the original price is 300 yuan. Before "double 11", the merchants suddenly mark the original price as 390 yuan. The activity is 50% off. The actual sales price is 195 yuan, which is only 5 yuan lower than the normal sales price. The actual discount range is far from the promotion.
In this regard, Yao Jianfang reminded consumers that in the face of repeated sales promotion advertisements by merchants, consumers need to keep sober and compare goods with each other. As for the commodities they like, they should pay attention to the usual sales price and compare them with the "double 11" price to see whether there are real benefits. As for the behaviors of merchants that rise first and then fall, they can actively report to the platform and regulatory authorities.
Pre sale trap: deposit can be refunded but not refunded
The so-called pre-sale means that businesses use the way of paying deposit (deposit) to let consumers buy in advance, pay the final payment on the day of "double 11" and deliver goods after "double 11". The emergence of the pre-sale mode can better solve the system paralysis caused by the excessive traffic on the day of "double 11", and also enable the merchants to carry out sales prediction and inventory preparation more accurately. However, some businesses have played tricks in the pre-sale link, and various kinds of dazzling presale activities have made consumers Tucao constantly.
Generally speaking, the deposit can't be refunded (except for the special circumstances stipulated by law), and the deposit can be refunded. Many businesses need consumers to pay a deposit in advance sales. Although there are some seemingly favorable conditions such as' deposit can be doubled ', if consumers don't want to buy before paying the final payment, the deposit will not be returned.
According to the Interim Provisions on the administration of centralized promotion activities of online goods and services, all major e-commerce platforms (organizers of centralized promotion on the Internet) shall not adopt standard terms, set deposit non refundable, pre-sale goods not applicable to 7-day return without reason, explain the integrity of goods on their own, add restrictions on return, etc. to exclude or restrict the rights of consumers, reduce or exempt the responsibilities of operators and increase the responsibilities of consumers Any unfair or unreasonable provision.
The analyst of legal rights and interests of China e-commerce research center reminds consumers not to easily pay down payment for pre-sale. If the deposit of the merchant is not refunded, it can be reported to the third-party online trading platform and relevant regulatory authorities for rights protection. Liu Li