4hw.org: Recently, it was reported that tfboys, a popular Chinese men's group, has become the TFO of science and technology. Wait a minute. What's the ghost of science and technology? What's the ghost of tfoo? Let's talk to Xiaobian about it.
As early as August 18, Jia Naliang, chief creative officer of science and technology, tweeted that he had just received the wechat from his boss @ Han Kun, @ tfboys - Wang Junkai @ tfboys - Wang Yuan @ tfboys - Yishuo Qianxi would also join us in science and technology. I told him that they would be next to me in several positions. Besides work, they would not be alone in the bathroom any more. But as a live CCO, my task is to give them some thoughts A creative title! My friends, open your brain and tell me what's the job title of the three little ones? "
Then Han Kun, founder and CEO of technology, and a live official Weibo tweet confirmed that tfboys really wanted to join technology.
It is understood that Xiake technology was founded in Beijing in August 2011. After six years of development, it now has mobile video products such as second shot, little show and live broadcast. And now technology has many stars in it. Last May, Jia Nailiang became chief creative officer; in November, Zhao Liying became Vice President.
On August 27, on the eve of the Chinese Valentine's day, at a live star ceremony, technology announced that tfboys was officially appointed as TFO, translated into Chinese as the future commander. At this time, everyone was confused. What position is TFO? I haven't heard of it. In fact, this is a way for companies and stars to integrate resources, similar to endorsement. There are already many precedents.
Before that, three stars, Jia Naliang, Zhao Liying and Li Yundi, have been employed as chief creative officer, vice president and honorary art consultant respectively. In fact, in recent years, many stars have joined the enterprise, they are just hanging their heads, and they are also relatively new in marketing.
For example, the titles of stars are various:
Angelababy (Yang Ying) served as the 'chief beauty officer' of Meitu XiuXiu and the 'chief fashion officer' of Meili's overseas shopping brand
Jay Chou is the chief tourism planner of tuniu, the chief experience officer of berberine and the chief surprise officer of vipshop
Fan Bingbing becomes the chief experience officer of pepper live broadcast
Zhang Jike became the 'chief product officer' of pepper live broadcast
Liu Yan is the chief wine taster of jiuxian.com
Chen he joined Tyrannosaurus Rex studio as the 'chief creative officer'
Chen Weiting, Zhao Liying as iqiyi's' chief member recommendation officer '
Tfboys is a combination of young idols launched by Beijing Times Fengjun culture and Art Development Co., Ltd., which is composed of three members, Wang Junkai, Wang Yuan and Yiye Qianxi. It officially launched on August 6, 2013, and issued EP "heart dream & middot; departure" on October 18, 2013. On March 13, 2014, the single magic castle was released. On April 15, it won the "most popular singer award in the mainland" and "popular singer award of live broadcast" of the second annual grand ceremony of "Yinyue V". On August 3, the first anniversary fans' appreciation meeting was held. On August 16, the single "youth cultivation manual" MV went online, breaking 5 Guinness V charts and winning the title of mainland music list. On November 17, the mini album "youth cultivation manual" was released.