Apple's 2018 autumn launch new product outlook 2018 iPhone information summary
4hw.com.cn: in September, every September is Apple's heavyweight new product launch. In the past two years, the freshness of the new iPhone is much lower than before, but Apple's position is still stable. Let's take a look at the forecast of Apple's 2018 autumn new product launch.
Although in recent years, Apple's innovation power has been decreasing day by day, and there is no "one more thing" in front of us, but the popular iPhone can still attract us to stop and watch
Today, let's take a look at the surprises Apple will bring us in the autumn new product launch half a month later.
According to the French radio Europe 1, Apple's autumn new product launch will be held at 10 a.m. on September 12 (1 a.m. on September 13, Beijing time) at Apple's new headquarters, the jobs theater.
According to the news on the Internet, several product lines such as iPhone, iPad, apple watch and MacBook Air will be updated in the autumn new product launch.
Three new iPhones will be launched for China, with dual cards and dual waiting versions
The main theme of this conference is undoubtedly the iPhone. Since last year, the supply chain has heard that Apple will release three iPhones in the fall of 2018, with sizes of 5.8 inches, 6.1 inches and 6.5 inches respectively.
The 6.1-inch iPhone corresponds to Apple's "small screen low price" version of its previous double flagship. It will use LCD screen, rear single camera, and the processor may back two generations, using A10 chip.
All in all, the 6.1-inch iPhone is cost-effective, reducing the price to cope with the high-end mobile market swallowed by other mobile phone manufacturers.
The 5.8-inch iPhone is the regular upgrade of this year's iPhone X; the 6.5-inch iPhone is the large screen flagship version of the iPhone x, and the overall size of the iPhone 8 plus will be the same. The two iPhones will have OLED screens.
New iPhone with A12 chip
In terms of performance, the 5.8-inch iPhone and 6.5-inch iPhone will be equipped with A12 processor, which will adopt 7Nm process technology. Compared with the 10nm a11 chip on the iPhone x, the performance and power consumption will be greatly improved.
Considering that the iPhone with lightning interface will be thinner, and that lightning interface certification has brought significant revenue to apple, the three new iPhones should still use lightning interface.
However, with the popularity of USB type-C, the other end of the data cable of the new iPhone should become USB type-C interface, that is to say, the data cable of the iPhone will be usb-c to lightning this year.
In addition to these regular upgrades, the new iPhone has more exciting news for domestic users -- Guo Mingfu, a well-known analyst, predicts that 6.1 and 6.5-inch new iPhones will be available in China with dual card and dual standby versions.
In general, the three new iPhones all use a banged full screen design similar to last year's iPhone x, without much highlight. The upgrade points of the three new iPhones are mainly focused on the performance. With the addition of the A12 chip plus the dual card and dual generation function, we believe that there will be a good sales volume in the Chinese market.
IPad with full screen design
Since the release of iPhone x last year, Apple has always said that face ID will be the most important way to unlock Apple products in the future, that is to say, the once iconic round home key of Apple will be discarded.
Not only has the iPhone abandoned the round home button this year, but the iPad will follow suit.
According to the current news, the new iPad will use a full screen narrow frame design similar to the iPhone x, and the unlocking will use face ID face recognition.
From the experience of the iPad version of IOS 12 system, Apple also drew the iPad system UI closer to the iPhone x with a comprehensive screen design, such as the top UI elements closer to both sides, gestures play an important role in system operation, which further confirmed the speculation that the new iPad will adopt a comprehensive screen design.
However, because the iPad has a larger body, it needs to have a holding frame. It is speculated that the new iPad will not match the banged design with the iPhone X.
Apple watch with taptic engine
Since the apple watch was released in 2014, its appearance has not changed much. Apple watch 4, launched this fall, should make some changes in its appearance.
Similar to the iPhone and iPad, the apple watch 4 will also feature a 'full screen' design, with a large compression of the black box around it, which can increase the display area by about 15% compared with the old model.
In addition, the apple watch 4 may abandon the physical keys and use the taptic engine vibration motor to simulate the physical touch, so as to improve the integrity of the body and bring better waterproof and dustproof effect.
It's worth noting that this year's HTC U12 + mobile phone released by HTC removed the entity button, and instead adopted the touch of the entity button in the shock feedback mode.
But because the feedback effect is not ideal, many consumers do not like this interaction. I don't know what kind of vibration apple, which is good at human-computer interaction, can bring to Apple watch 4.
MacBook Air for the education market
In July this year, Microsoft quietly released surface go, a small-scale, low-cost surface device that provides a new choice for the office party and student party who do not pursue performance but only light office.
In contrast, Apple's entry-level notebook MacBook Air is very awkward. Even if the high price and awkward configuration are not compared with the products of other manufacturers, they are also embarrassed by their own MacBook and MacBook Pro.
According to the supply explosion, Taiwanese manufacturers will complete the production order of Apple's' cheap notebook 'in the fourth quarter of this year.
This new notebook will have retina screen, and the frame of "running horse" on the air will shrink. The screen size is 13 inches, with Intel 14nm Kaby Lake processor. The price starts at $999.
In general, although the price is still a little high, considering the product positioning of MacBook, this low-cost version of MacBook can slightly make up for the shortcomings of MacBook Air.
Two days ago, apple became the first company in the technology industry with a market value of more than one trillion, which is undoubtedly the biggest affirmation of Apple products. At the apple new product launch in autumn, several product lines of Apple will be updated, and it is believed that the market value of Apple will reach a new high at that time.
But from the perspective of product innovation, Apple's product line seems to be in a quagmire -- iPhone still has bangs, no revolutionary products, regular upgrades.... all seem to indicate that Apple's path away from Tuo is getting further and further.
This heat and cold reveals a contradiction of apple. I believe that this is also a contradiction that Apple wants to break away from. Because we need Tim & middot; cook to bring us an unexpected 'one more thing' at the conference.