Sihainet: Feitian and Wuxing are both products produced by Maotai Liquor Co., Ltd. and belong to two trademarks of one company, namely two products. Maotai is a town name in geography. There are many manufacturers of wine. It is said that there are more than 500 wineries of all sizes in Maotai, excluding family workshops. Therefore, we must be clear when buying wine, not that there are two words Maotai is Maotai.
There is no essential difference between Wuxing Moutai and Feitian Moutai, because Wuxing Moutai and Feitian Moutai are the main line products of Maotai Liquor Co., Ltd. and there is no difference in liquor quality. There are only a few subtle differences, as follows:
Different packaging
It used to be called five-star Moutai, but later, Moutai began to export in 1953, with the logo of wheat ear surrounding five-star and the registered trademark of wheel, which is the predecessor of today's five-star brand. Under the historical conditions at that time, the five-star logo was regarded as a "political trademark" by foreign anti Chinese forces, and the five-star logo was identified as suspected of exporting ideology, and the sales volume was seriously damaged.
In order to conform to the habits and psychology of consumers and promote the export, Maotai changed the trademark of exported liquor into the "flying sky" design in Dunhuang, which has a great influence in western society. It means that Maotai liquor is the emissary of diplomatic friendship and has been used up to now.
Since the quality of the wine is the same, why do people think of flying sky and rarely five stars when they mention Maotai?
1. Before Feitian Moutai was mainly engaged in export sales, we would subconsciously think that the export goods are better than the domestic ones. So there are a little more people buying flying sky than buying five stars;
2. Five stars and flying sky, although the same quality of wine, but in the packaging, anti-counterfeiting, design and other aspects, Maotai Group in flying sky spend more mind than five stars;
2. In the 1990s, with the advent of the market economy era, many enterprises turned their export products into domestic products to ease the pressure of operation. At that time, it was difficult to see "flying sky" in the market, and the rare things were more expensive, so people preferred to buy flying sky;
Some people say that flying sky is too common, and five stars are more valuable for collection. Others say that flying sky is better for entertaining and giving gifts. How to choose is up to you.
Generally speaking, Maotai Liquor refers to the high-grade Maotai liquor produced by Guizhou Maotai Co., Ltd. in terms of trademark, it includes Feitian and Wuxing. The two kinds of liquor are exactly the same in terms of production technology, probably the same batch of liquor with different packaging and price difference of about 10. In the 1950s, in order to distinguish between export and domestic sales, the two brands were created. Because five stars will contact GCD, they can't be exported, so let Feitian export and sell domestically. Of course, there is no such difference now. When people buy Moutai in the domestic market, it is often Feitian, because Feitian looks more comfortable in packaging, but in fact, the quality of the two wines is the same, As a consumer, you can buy whatever you like. But if you give gifts, you may choose Feitian. Feitian has a better reputation. Although it's a high-end liquor, Feitian and Wuxing are all called pumao, because there are more advanced Maotai liquor, such as special liquor, Zodiac Memorial liquor and theme liquor. There are fifteen, thirty, fifty and eighty year Vintage liquor, known as the best liquor. Originally, Maotai is not affordable for ordinary consumers. We ordinary people can only imagine a higher-end Maotai 。 Maotai liquor has a long production cycle and a complex brewing process. It is said that it pays attention to picking koji at the Dragon Boat Festival, feeding Chongyang, cooking nine times, fermenting eight times, and taking wine seven times. It takes a whole year. Generally, it needs to be cellared for more than four or five years before it is put on the market for sale. The output is low, so the price of the liquor is high. Now the ex factory price of Feitian 53 Maotai liquor is more than 900. Although the sales price is limited to 1499 yuan, it is actually sold The price is about 2100, and you need to use your ID card to buy two bottles. Therefore, Maotai liquor has become an investment commodity. Many dealers have a lot of goods in their hands, but they cover them. Moreover, the more years Maotai liquor is, the better its taste is. It costs one price a year, and some people earn a lot of money every year.
Maotai Liquor Co., Ltd. has produced some low-grade and medium low-grade liquor for ordinary consumers, known as 43 & deg;, 38 & deg;, 33 & deg; Maotai liquor has expanded the development space of Maotai family low-grade liquor; Maotai Prince liquor and Maotai welcome liquor have met the needs of medium and low-grade consumers. In addition, there are so many distilleries in Maotai Town, which are all concentrated in one place. It is impossible to keep the technology of wine making secret. It is estimated that they will spread and learn from each other. The technicians of wine making also have great mobility. Some distilleries should produce wines of no worse quality than Maotai, but this should be known in the minds of the local white wine circle, which should be carefully distinguished from the consumers.