According to domestic media reports, on July 16, LETV building was recently renamed Le Rong building. During this period, microblog users also published pictures and revealed that LETV building has recently changed its name to Le Rong building. In fact, in April this year, LETV Zhixin, a TV operating company of LETV, was renamed as LETV Zhixin.
At the end of last year, a screenshot of an intermediary's wechat friend circle showed that LETV building, located on yaojiayuan Road, Beijing, was on sale with an area of 20000 square meters and a price of 1.4 billion yuan. There were enough parking spaces in the front and rear yards, and it was marked "urgent sale".
At that time, according to Sina Technology, the property right of LETV building was owned by Beijing Hongcheng Xintai Real Estate Co., Ltd., a subsidiary of LETV holding in the unlisted system,
It is mainly used by the business departments of the listed company system. Another source said that LETV may sell the building and lease it to LETV listed companies.
In November 2016, LETV holdings took LETV headquarters building as the mortgage, and obtained loans of 1.4 billion yuan through three-party entrusted loans, with easy access in LETV auto ecology as the main body.
In June 2017, LETV holdings pledged Beijing Hongcheng Xintai Real Estate Co., Ltd. to Chongqing LETV commercial factoring Co., Ltd., a subsidiary of LETV Zhixin (formerly LETV Zhixin).