In the early morning of July 16, it was reported that France beat Croatia to win the final of the world cup just concluded in Russia. Later, vatti announced on its official microblog that "celebrate the French team's victory and start vatti's full refund", and announced the detailed refund process.
On July 14, vatti's official website released the "France team wins the title and refunds the full payment" process announcement. If the French team wins the title, customers who buy the "winning package" on the online e-commerce platform during the activity period will be provided with order screenshots, invoice screenshots and other materials before July 24. After being reviewed, they can obtain tmall, Jingdong, Suning, Gome and other platform shopping cards. Offline store customers need to provide identity documents, activity agreements, invoice vouchers and other materials for review, and can get a refund of the amount actually paid.
For the products involved in this activity, the price of online "winning package" ranges from 2699 yuan to 5299 yuan, of which the main one is the stove set, and there are two water heaters and dishwashers.
Previously, vantage announced that if the French team can really win the world cup, the total refund fee of vantage will be less than 79 million, which will not have a significant impact on the distribution system and the company's performance within the company's annual budget.
According to the announcement, from June 1 to July 3, 2018, the total retail sales of leisure channels were about 700 million yuan, an increase of 20% year on year. The retail sales of the designated products' winning the title and refunding the whole product 'account for about 7% of the total retail sales of offline channels. The total retail sales of online channels are expected to be about 300 million yuan, an increase of more than 30% year on year. The retail sales of the designated products' winning the title and refunding the full amount 'account for about 9.67% of the online retail sales.
Previously, it was said that the refund responsibility of offline channels of the activity was borne by the distributors in the sales area, while the refund responsibility of online channels was borne by the headquarters of the company. That is to say, of the total sales of the designated products of "winning and refunding the whole" of 79 million yuan, even if there is a real refund due to the French team winning the title, the part borne by the company's headquarters is only 29 million yuan, which is a small fraction of vantage's 1.6 billion annual marketing budget.
On the eve of the world cup, in order to support the French team and welcome 618, vantage published the company's decision in the newspaper: if the French national football team won the world cup in Russia in 2018, for the period from 0 June 2018 to 22:00 June 30, 2018 (later extended to 22:00 July 3), for consumers who bought vantage's' winning package ', vantage will issue invoices according to the products of' winning package ' Refund of amount.
In addition, there is another news that has attracted the same attention as the world cup marketing. On June 29, Huadi's dealers in Beijing and Tianjin lost contact and ran away, which also became the fuse of the sharp fall of Huadi shares in July. The drop on July 2 made the market value of Huadi evaporate by 1.4 billion yuan in one day.
On June 29, 2018, the second people's Court of Zhongshan City, Guangdong Province issued a public announcement, ruling to seal up Beijing Tianjin Huadi Gas Appliance Co., Ltd. Previously, the general manager of Huadi Jingjin company was unable to repay the missing due to the debts of more than 100 million yuan.
Later, Huadi issued a response, saying that Huadi Beijing Tianjin is not a subsidiary, but a regional distributor customer of Huadi, and pointed out that it failed to adjust its business ideas, the channel construction speed was slow, and the product sales structure was unreasonable for a long time. However, according to 2017 financial report, Beijing Vantage is the fourth largest customer of vantage, with annual sales of 163 million yuan, accounting for 2.84% of the company's total sales.
Huadi always adopts the settlement method of "payment before delivery" adopted by dealers, and dealers shall bear the follow-up risks independently after picking up the goods. This time, Huadi group released the marketing of "winning the title and returning the whole payment", and dealers in all regions are also the sales executors of offline channels.
Later, Huadi said in response to Sina technology that it had sent a Commissioner to Beijing and Tianjin to deal with various problems left by the original dealers in Beijing and Tianjin. And the goods that are paid first and then delivered have been guaranteed to be transferred in from other places, the channel recovery process has been accelerated, and the normal operation of the region has been restored in three aspects: after-sales and stable support of the service system.
But according to media reports, some 500 employees in Beijing and Tianjin are worried about their work and livelihood because of the seizure of the warehouse and the inability of some consumers to pick up the goods when they pay for them. Wang Wei, who lost contact, is resting in a hospital in Tianjin.