Do you dare to think that you can make the 2 yuan business 19 billion? He did it. The founder of naeus, how he managed to achieve a 2-yuan business of 19 billion yuan step by step. Let's understand that in the afternoon of July 11, the obituary will be published on the official website of naeus group. Zhuang Qichuan, Secretary of the Party committee and chairman of the board of directors of naeus group, died of illness at the age of 66.
Zhuang Qichuan, born in September 1952 in Lishui, Zhejiang Province, is a party member, according to the official website of nays. In 1971, he joined the former local state-run Lishui No.57 chemical plant of nays group as a worker. Later, he successively served as a salesman, group leader, deputy section chief, section chief and deputy factory director. At the end of 1984, he was elected as the factory director by the staff. In 1993, the company carried out the joint-stock reform and served as the party secretary, chairman and general manager of Zhejiang naais Chemical Co., Ltd. In 2001, it was approved by the State Administration for Industry and commerce to establish the nays group, and to continue to be Secretary of the Party committee, chairman and president. In 2018, he served as secretary of the Party committee and chairman of the board of directors, vice president of China Detergent Industry Association and chairman of national soap Professional Committee.
When it comes to the three brands of super energy, Diao Pai and Naisi, we are not new to each other. Speaking of Zhuang Qichuan, many people may not know that he is the leader who led naas to grow from a small mountain factory to a world-renowned daily chemical kingdom.
Naice was founded in 1968, and then the factory was on the verge of bankruptcy. Zhuang Qichuan was appointed to be the factory director. 'yes, I want to make the enterprise reach the first-class level. 'on the first day of his election, Zhuang Qichuan made his wish clear at the workers' meeting,' I will not be the factory director who keeps the stall, but will make the output value, profit, civilized operation and product quality of the factory rank first in the whole region! '
Facts have proved that Zhuang Qichuan's achievements go far beyond this, making products, creating brands and making a career. Since 1994, NEAs has been a leading enterprise in domestic washing products. At its peak, the sales volume of Diao brand washing powder was once five times the total sales volume of multinational companies in China. At present, the products of NEAs group cover home care, fabric care, oral care, personal care and many other fields, and its brands include carving, super energy, NEAs, 100 year hair care and so on.
In 2008, the sales revenue of nays reached 9.17 billion yuan, and in 2014, the tax paid by nays to Lishui City alone reached 1.017 billion yuan. In 2015, the sales volume of NEAs exceeded 19 billion, ranking the fifth in the world's daily chemical industry. Even P & G's global president has publicly said that P & G's real rival in China is the nays group. When P & G's global president visited China to do research, he saw the "sensible" TV advertisement of nays brand washing powder and said two things with deep feelings: first, he understood why the water didn't flow to the place where the brand washing powder was sold; second, nays is a company with a very cultural background, and the real opponent of P & G in China in the future is it.
In 2016, Zhuang Qichuan, who has led naeus through 47 years, proposed that in the new year, he would double and recreate a new one, which would span 47 years. According to the Beijing News, two years later, the company has encountered development difficulties, and the contract system proposed in 2015 has been increasingly controversial, which once triggered a wave of employee turnover. In the post 'Zhuangzi era', it remains to be seen what kind of state the daily chemical pattern of naeus and China will take.