Recently, an advertisement of "used car online 4S shop" released by Audi company has aroused wide controversy on the Internet. Compared to second-hand car advertising creativity, cited big netizens crazy Tucao, that is a great disrespect for women, how do you think?
In this advertisement, a mother-in-law rushed into the wedding site to have a 'physical examination' of her daughter-in-law who was about to get started, and 'pull her ears, pull her mouth and look at her mouth'. Such a picture makes the netizens who watch it feel uncomfortable. Some netizens express their anger that 'mother-in-law's inspection of daughter-in-law is like inspection of livestock, which is a great disrespect for women. '
Audi, the German car brand, apologized and dropped the ad for allegedly comparing women to used cars. Audi said that the image it gave many people was not in line with their values. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
According to observer.com, the ad was first published on the video website in May this year, called "the cosmetic part of Audi used car ads".
In the advertisement, the mother-in-law rushed to the couple who were having the wedding and 'roughly' checked her daughter-in-law's physical condition: pinching her nose, pulling her ears, pulling her lips, and aiming at her chest. Then the voice over sounded: 'official certification is the only way to rest assured'. (this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
In addition to objectifying women, some netizens think it's discrimination against Chinese consumers: alluding to the relationship between Chinese couples and their mother-in-law and daughter-in-law, will Audi spread such advertisements in European and American countries?
Audi said Tuesday that the ad was only aimed at the Chinese market and had been removed: 'the relevant departments of the joint venture are conducting a comprehensive investigation of the whole incident to ensure that similar incidents will not occur in the future. '(this article is exclusively compiled by WYH, editor of sihai.com. If you need to reprint it, please indicate the source and source. Related article link: http://www.4hw.com.cn/life/zone.html)
After the incident, a large number of netizens questioned Audi's official microblog in China.
Audi said in a statement that it "deeply regrets" and said the ads were made by the used car Department of Audi's joint venture in China.