4hw.com.cn: in recent years, wechat payment is convenient, fast and practical in all the streets. WeChat appeared later than Alipay, and there were no more Alipay users at that time. Why did it catch up with Alipay quickly and become the main way of payment? The main reason is' path dependence '. '
Path dependence is similar to physical inertia, that is, people are used to a certain way of life, whether good or bad, all depend on this way. Wechat support is gradually promoting market occupation.
The threshold of wechat is low. As long as there are phone numbers, there can be WeChat, and Alipay's initial design is related to money, relatively high threshold, the need to apply for real name authentication, bundling bank cards and a series of operational steps, slightly more difficult than ordinary old 100.
Wechat was first used for entertainment and leisure interaction. The emergence of wechat is to merge the functions of QQ for watching, sending friends, chatting, and interacting with others, which is easy to be accepted and popular.
Wechat payment mode came into being after wechat was popularized, and people were not alert. The initial design of wechat is entertainment, and the people are willing to accept it. When the popularity rate is quite high, wechat red packet function appears in some parts. Wechat red envelopes also appear in the form of entertainment. It's fun to rob red envelopes in the group.
Robbing red packets makes people pay less money for WeChat than Alipay and other payment software. And when Alipay first designed, it involved money, which made people who do not know computer know how to try. Nerves are tight. Some of them will be cheated because of improper payment. Many people will not dare to try to make the publicity.
And wechat's red envelope is limited by the amount of money, which makes people feel relieved to use it. The maximum face value of wechat red packet is 200 yuan. People play wechat red packet at first. Because of the limit of money, the biggest loss is only 200 yuan, so people can use it safely and boldly. The number of users of wechat red packet payment has skyrocketed.
Wechat red packet has made users understand and rely on its payment method. It's very reassuring to use wechat transfer. Later, people found that wechat payment also has a transfer function, which can be used for large amount payment. At this time, I have a good understanding of wechat's payment function and trust, so I don't have to worry about using large amount transfer to pay.
Wechat's payment function is also quite perfect. The transfer can also be set with a delay to the account, which can arrive 2 hours later or 24 hours later.
Wechat payment is so closely linked, step by step, gradually infiltrating the market and becoming the main way of payment.
In foreign countries, wechat payment has not developed. Because there are already other chat and payment software, it's preconceived and occupy the market. If wechat wants to open the market again, it's very difficult. So although wechat is very popular in China, its usage abroad is not spectacular.
Now even if I buy vegetables, taxi and other small things, I pay by wechat. It's really convenient, fast and less, and I forget the embarrassment of bringing money.