What's the matter with Xiali, the national car, announcing the production halt
Sihai network: in September 1986, the first Xiali production line was introduced in the form of 'all bulk parts'. In 1990, the first three car Xiali went offline and sold for 100000 yuan. It became a 'luxury' that only a few consumers could own. Everyone was proud to be able to buy Xiali. Xiali, once the champion of sales volume for 18 consecutive years, is called the ancestor of "national car". In 2011, FAW Xiali's sales reached a peak of 253000 vehicles. Around 2000, Xiali's share in the taxi market was as high as 40%, and in Beijing it was as high as 70%. In 2004, Xiali announced the downline of 1 million cars. But after that, Xiali fell fast.
In the production and sales report released by Xiali, Tianjin FAW, Xiali brand has officially stopped production since this year, and entered the indefinite snow storage stage. The output and sales volume are both 0, while Wei series is also stopped production, only junpai series are still in production. On March 11th, junpai A50 new compact car officially went on the market, bringing new models and saying goodbye to the old brand.
Wang Zhiping, general manager of Tianjin FAW Automobile Sales Co., Ltd., confirmed in a recent media interview that Xiali brand was shut down. Xiali brand has a profound traditional brand, which deviates from the current automobile market demand. So we choose to put it for a while. I call it 'Snow'. In addition, in the face of the ups and downs of the market in the past few years, FAW Xiali is relatively quiet, and it is not enough for an enterprise to always aftertaste in history, so it is necessary to look forward.
FAW Xiali insiders said that we are trying not to mention Xiali as much as possible now. It is Tianjin FAW to the outside. In the future, Tianjin FAW will focus on the development of junpai brand. After all, Xiali car, which once galloped in China, has disappeared and its brand has been written into history. In this way, it will try to get out of the dilemma once faced by Xiali and open a new chapter.