Sihaiwang: Vanke middot; emerald college is 100% self-supporting commercial housing of Vanke. It is estimated that the rate of return is between 2% and 3%, even in an ideal state, it will take more than 30 years to recover the cost.
Vanke high end leasing products launch
RMB 1.8-4.8 million will be paid for 10-year rental, which raises market concerns about rental expectation and high-end rental housing. Recently, with Vanke & middot; emerald college, a high-end rental product, coming to the market, Vanke fell into a whirlpool of public opinion. On the one hand, people pay attention to whether Vanke's high-end rental projects hinder the healthy development of the rental market and promote the surrounding rent; on the other hand, the industry also questions whether Vanke's high-end rental projects can be recognized by the market.
About 16 billion yuan will be deposited in the early stage of the project
On December 1, 2016, the official website of Beijing Municipal Commission of planning and land resources posted the transaction announcement of two homesteads in Haidian Yongfeng plot. Due to the fierce competition among developers, after the land price reaches the upper limit, the area of self-supporting commercial housing is also contested to 100% self-supporting. Finally, Vanke won by relying on the high standard scheme, taking one land with 5 billion yuan independently and one land with 5.9 billion yuan in a joint venture with its subsidiaries. However, with the withdrawal of the president, all the emerald academies built on the two plots are independently owned by Vanke.
'taking into account the cost of land price, we have about 16 billion yuan of funds deposited on these two lands. A staff member of Beijing Vanke said that according to the previously published standard of RMB 15000 / month for 90 square meters and RMB 30000-40000 / month for 180 square meters, it would take more than 30 years to have cost recovery operation capability even in an ideal state, and the actual return rate of the project is between 2% and 3%.
There is no precedent for Vanke to encounter this situation abroad. 'I love Wang Peng, deputy general manager of overseas business department of my family, said that although the rent of Vanke's products launched this time is high, compared with the previous investment, it can't meet the cash demand of the enterprise.
However, there are also voices that Vanke's land acquisition at that time was a pure market behavior. Companies are betting that they will let go of self-reliance in the future, so they will compete to 100% self-reliance. Now Vanke should pay for its actions, not pass the cost on to consumers. "At the beginning, developers actively took the land to bet on the possibility of sales after the self-reliance and liberalization in the future. But at present, 70 years of self-reliance, the possibility of opening up has been very slim. 'said one industry person.
Details of rent payment are uncertain
Now, the focus of the debate is mainly around the rent level announced by Vanke. According to Vanke's current pricing, the rent level of jadeite college is higher than the surrounding average level. According to the rental information on lianjia.com, a 244 square meter apartment of baiwangfu project, which is also located in the northern New District of Haidian, has a rental of 18500 yuan / month. The rent of 147 square meters is 9000 yuan / month, with obvious difference. According to the rent standard published by Vanke, tenants need to pay rent of 1.8-4.8 million yuan for 10 years. This capital cost has exceeded the general leasing scope.
In response, Beijing Vanke said that the high rent is mainly due to the high-end product quality positioning. But for the specific payment form, many details have not been finalized at present: 'for example, how long is the minimum lease term? To settle according to the longest lease, is it necessary to pay the rent 10 years at a time? Or to sign a 10-year contract, pay the rent in installments and other issues are under discussion & hellip; & hellip;'
'according to the ten-year total rent, the pure rent cost must be very high. However, after the long-term rental loan business is involved, the actual cost can be decentralized. According to Yan Yuejin, research director of think tank center of E-House Research Institute, the problem is that this kind of house not only provides residence, but also makes various innovations in places with the same rights of rent and sale, such as providing policy support. In this way, the significance of leasing will become greater, and the mentality of being recognized and understood will increase. '