What is the process of house purchase lottery in 2018? What is the latest policy of house purchase lottery in 2018
Sihaiwang: in the past two years, the real estate market has begun to pick up, and even some local property markets have begun to heat up. Don't worry about selling a large house, but many real estate salespeople also gradually lose their place in the market. In many areas, houses can only be purchased after they start to sign. What's the process of house signing? What is the new policy of house purchase lottery? Let's have a look.
Not long ago, Mr. m left his 6-year-old position as a real estate consultant and opened an intermediary store in Hangzhou in partnership with his friends. In 2012, Mr. m, who came to Hangzhou for the first time, joined a real estate agency company. He has experienced the downturn of Hangzhou real estate market, but he thinks that when the market is normal, the importance of personal ability of real estate consultants is highlighted. Some people can't sell several houses a year, but others can sell hundreds of millions. 'this job has brought me a great sense of achievement. 'with his own efforts, Mr. m once became the annual sales champion of a hot real estate, and he bought a house and settled down in 2016 with a lot of commission income.
But since last year, he has found that in front of the hot real estate market, heroes have little use, and any sales skills and communication skills have been sidelined. 'in the past two years, customers are no longer focusing on the house itself, but trying their best to find relationships and collect the whole money. Real estate consultants are no longer needed to sell houses. '
Mr. m has done sales in several buildings in the west of the city, with rich experience and eloquence. In the marketing speech competition within the team, Mr. m is the champion. At the same time, he also experienced the rapid development of the west of the city in recent years, and introduced that the west of the city is the road, which is quite convincing. But since last year, when he received customers, he often talked for less than a minute, and the customers were impatient to interrupt his topic, saying "can you buy 30%," should you entrust a relationship ", or he had already found a relationship, only concerned about when to open, and didn't care about the product itself at all.
At this time, Mr. m is lost and has no sense of achievement. "I am more like a logistics personnel, as long as I am responsible for assisting customers to go through formalities.". The ability of real estate consultants has become of little significance in the face of trust relationship. The decrease of the gold content of the work leads to the linear decrease of the income. According to m, if the house is bought by related households, the Commission points of the real estate consultant become very low, and then it's just a thousand yuan a set, or even a few hundred yuan 'hard fee'. And last year, all the people who bought houses at the beginning of each opening were related households. In the hot market, the income of the real estate consultants did not increase but decreased.
The reporter learned that last year's sales of a real estate was the best. The annual personal sales performance was nearly 150 million yuan, but the income was only about 500000 yuan. If this performance is put in normal times, the income of real estate consultants has more than doubled. As the salary dropped and the job became unfulfilled, m finally decided to leave the new housing sales position and transfer to the second-hand housing business.
Great reduction of marketing expenses
Xiao Yang moved to a real estate in Hangzhou at the end of 2016 and became the planning manager of the project. He left last week and only stayed in the real estate for one and a half years. Xiao Yang said that the job hopping was at a time when the new housing market was hot. In addition, the new owner was a developer who had just entered Hangzhou and the company's scale was above average. She thought it had a very promising future.
However, after working for a year, Xiao Yang found that the actual income was lower than the salary that the company offered when he first joined the company. Xiao Yang told reporters: 'our performance appraisal is divided into two parts, one is the daily work, that is, the content of project promotion, the other is the bonus distributed according to the market and sales situation. 'she said that because the house was easy to sell, the company reduced the sales bonus.
Xiao Yang recalled that when he first joined the company, he was in the initial stage of the project, and the whole team was very motivated, often meeting late into the night because of the planning plan. But the continuous hot market makes the marketing irrelevant. Xiao Yang revealed that the marketing expenses of this real estate enterprise have been shrinking, which makes her powerful and unable to: 'I want to do some activities, but I don't have financial support. Sometimes even if I put forward a good idea, the leader will feel that the house doesn't worry about selling, and it's unnecessary to spend more money. '
When the market is bad, it's common for real estate planners like Xiao Yang to work overtime all night. There may be more than a dozen meetings a week. Sometimes it's a whole day to go to an advertising company to stare at manuscripts. Xiao Yang said that although she was busy in those days, she learned more. But like last year, when you live in ignorance, you will often be sent to do other chores, which is particularly hard. Just last month, Xiao Yang moved to another national first-line real estate enterprise. In addition to project planning and brand planning, large companies will have more space to play. '