What's wrong with Zuckerberg? Why is Zuckerberg under investigation
4hw.com.cn: in recent years, Facebook is facing an unprecedented and huge crisis, which is far more serious than you think. Facebook founder Zuckerberg was questioned in the U.S. Congress hearing, so what happened to Zuckerberg and his Facebook? Let's take a look.
The crisis originated from an information leak.
A few days ago, foreign media revealed that a data analysis company called Cambridge analytics had obtained data from 50 million Facebook users and abused it illegally.
Facebook's share price plummeted in just three trading days after the scandal that leaked users' privacy. Its market value evaporated by 49.194 billion US dollars (about 311.35 billion yuan); meanwhile, Facebook and Xiaozha were strongly criticized by the public opinion and were in the forefront of the storm.
But in fact, this news is not 'news'.
According to foreign media, Facebook learned about this situation two or three years ago, but did not disclose it. However, the investors who are currently initiating the class action claim that the company did not solve the privacy and data security issues in its annual report submitted in February 2017, which is an oversight.
So far, employees at the company, except Facebook spokesperson, have expressed outrage. We are committed to strictly implement the relevant provisions to protect our users' information security, and will take all necessary measures to deal with the problems that will happen next. Besides, Xiaozha has been silent in public, even in the internal discussion of Facebook, he did not appear.
Perhaps, as Facebook said, they did not know the truth of the accident and could only keep silent to the public, but this did not weaken the spread of public opinion and the ferment of the incident.
At present, Bloomberg said that the Federal Trade Commission has begun to step in to investigate the matter, because the leak involved a settlement order on user privacy reached by Facebook and related departments in 2011.
In 2011, as Facebook changed some of its user settings without informing users, the FTC accused it of cheating users and forcing them to share more personal information that users had not intended to share. Finally, the two sides reached a settlement agreement, one of which requires Facebook to obtain the user's consent in advance when the privacy settings change.
Facebook faces up to $2 trillion in fines if the investigation confirms that it violated the agreement in a recent disclosure.
[how much is the value of 50 million users' privacy? ]
Some netizens said that at present, the market value has evaporated, the claims of investors' class action, and the high fines the investigation may face. Facebook, the information of 50 million users, is priceless.
But according to the other side of the leak, this group of user information, 'only spent millions of dollars'.
After the exposure of the user information disclosure incident, as the other end of the incident, the previously mysterious Cambridge analysis company emerged.
A whistleblower named Welley exposed the company's internal operation process to the media and how it obtained information from nearly 50 million users of Facebook.
Among them, the means include using a software embedded in Facebook to obtain user data. The data that this software can obtain includes not only the user himself, but also the user's friends. They only need to contact hundreds or thousands of users to get the information of their entire social circle. So in just two or three months, the company will cover at least fifty-six million users.
The cost of these operations may be 'millions of dollars'.
[those companies experiencing data leakage]
In the era of more and more open personal information, the troubles of Xiaozha and Facebook are not a case in point. In recent years, there are not a few enterprises or institutions that have been exposed to data leakage, and even similar major events happen every other period of time.
In 2013, the Internet was shocked to sell the information of users' real social account information. This data includes hundreds of millions of users. It can be divided into different categories according to industry, industry, age, gender, and even information such as name, work experience, age, etc. The whole data is up to 90g and the price is only 400 yuan.
In 2014, Alipay also broke out the incident that the former employee leaked user information with his duty. At that time, 30 thousand Alipay user information was sold at a price of only 500 yuan.
In the same year, 12306 user information went viral on the Internet. According to the official website, there are no less than 131653 leaked user data, including account, password, ID card and email.
Since then, private information such as room opening records of famous chain hotels such as Jinjiang Star has been leaked; however, Yahoo has repeatedly announced that a large number of user accounts and other information have been leaked
Some people say that in the era of network data, the privacy of users has been reduced, and all people are swimming naked.