Yesterday evening dia announced that the company has signed a binding purchase and sale agreement with Suning on the sale of 100% of dia China's equity. It is reported that after obtaining the approval of the government department and completing the acquisition, Suning e-commerce will export smart retail solutions, empower and upgrade the latter in many aspects, and accelerate the layout and landing of Suning small stores in Shanghai.
Data shows that dia group is a famous Spanish multinational retail enterprise, with more than 6400 stores in Spain, France, Portugal, Turkey, Brazil, Argentina, China and other countries, employing more than 47000 people. Dia entered China in 2003.
For this acquisition, Bian Nong, vice president of Suning retail group, said that dia has about 2.5 million members in Shanghai, more than 300 stores are densely distributed in the main urban area of Shanghai, and they are basically in the community business circle, consistent with the community positioning of Suning small stores. This kind of store network is scarce, and one-time acquisition can significantly reduce Suning's time cost and resource investment. On the other hand, DIA China has a relatively mature operation system, which will also help Suning store quickly enter the Shanghai market. )
After the acquisition, Suning will output the intelligent retail mode, integrate the service ability of Suning line offline integration, Suning's eight industry member resources, and its advantages in Internet big data marketing, improve its operation efficiency, quickly promote Suning small stores to all communities in Shanghai, and provide users with the ultimate shopping experience anytime, anywhere.
It is reported that Suning and dia international also plan to discuss and carry out strategic cooperation in import and export commodities and supply chain, with complementary resources. Using dia International's overseas supply chain resources and Suning's channel advantages in the Chinese market, Suning can provide distribution channels and customized services for dia International's suppliers in China. Dia international will introduce European high-quality products for Suning, and will provide China with high-quality products China's high-quality products expand the international market to provide services.